How To Turn Small Wins Into Big Budget Projects w/ Mike Schmidt
Have you ever worked hard to create an amazing video for a client and then nobody sees it? Maybe it’s not placed well on the client’s website or the client just doesn’t follow through effectively with their campaign. When this happens to me, I know my job isn’t over, but just how can we help?
In today’s episode, I speak with Mike Schmidt, CEO, and founder of the digital marketing agency Anchor Wave based in Tucson. He and his 20 person team build websites, run Facebook ad campaigns, handle SEO, and all sorts of online promotions for many small, local companies. Mike has always enjoyed helping other businesses achieve their goals using technology. In this sense, what he does is not dissimilar to video production.
We discuss how to build those important early client relationships that are so crucial when getting your business up and running. Once those trusted connections are established you can go back to the client time and again to offer them your services – a much easier prospect than hustling for new work. The key to keeping these relationships going is not just making great videos for your clients but helping them get results from that video. That way they’ll come back to you again and again.
What do you do to get your clients small wins? Let me know in the comments yo!
In this episode
- Why hiring a team of employees will make you more money instead of costing you more
- Deciding if joining a chamber of commerce is a good idea for you
- How helping businesses get 5-star reviews is the perfect opener for introducing your services to clients
- The impact of reviews on a client’s business and how you can help them
- Why you need to help your videos produce results for your clients so they come back to you again and again
- The benefits of sharing your knowledge and expertise with others in your field
“In order for someone to do business with you they’ve got to know you, they’ve got to like you, and they’ve got to trust you, and going to a chamber of commerce is a way to potentially build those three things.” [36:21]
“Most every local business has a problem with reviews that’s easy to spot, easy to point out, and then when you can show up to the party with a solution, at a bare minimum they’ll be willing to listen to you.” [54:24]
“That’s really the economy we live in today. There are no trade secrets. There’s nothing that someone can’t do the research to figure out, so I challenge everyone to be on the side of being open, on being giving.” [1:07:24]