Shoot Practical Videography w/ Dennis Abad

June 27, 2017

We might not realize it, but a lot of us waste a huge amount of our client’s time – and money – on set by being impractical in the way we approach our gigs.

Dennis Abad is a Manila, Philippines based filmmaker, educator, and co-founder of Shoot Practical Videography. He and his business partner founded the school after witnessing novice videographers botch jobs again and again, and deciding to do something about it. They place a heavy emphasis on the practical, what new filmmakers need to know to get started in the world of video and run a profitable business.

A past student of ours, with our Selling Like A Sherpa Course, Dennis has seen how defining processes and systems have affected both his shooting and sales results, and heavily preaches the same approach to his own students. Today he shares some of the biggest mistakes he sees beginning filmmakers making, and gives us some tips on how to be more practical when it comes to our own work.

When you look back at your own progression as a filmmaker, what were some aspects of your process that were impractical when you started out? Let us know in the comments!

In this episode:

  • How to allow yourself to focus on what you’re best at during a shoot
  • The 3 selling points that are most attractive to corporate clients
  • Why being the best filmmaker doesn’t equate to running a successful business, and what you need to focus on instead.
  • Some common mistakes Dennis sees from novice filmmakers
  • Tips on how to be more practical with your videography


“For corporate, you really want to be able to focus on what you’re best at…I think it’s more important when you’re doing a corporate gig [than at a wedding].” [22:07]

“You want to be able to have a complete package. You want to be efficient and you want to create content for your client that they can be proud of.” [35:06]


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