137: How To Regain Your Creative Control w/ Ryan Koral
Some clients just can’t give up creative control over a project. I and many of you know how frustrating this can be. Of course, they want an amazing video, but sometimes people get in their own way. Regaining and keeping creative control is so very important to delivering an amazing product, but just how do you do it?
This episode is all about getting back your creative control. Having clients who don’t understand the creative process is often the source of huge amounts of frustration and wasted time. I’m going to tell you about avoiding the unlimited revision trap and handling clients who don’t value your creative process.
I’ve dealt with all of this through personal experience, so I want to shed a little bit of what I’ve learned with you and help you avoid some of these sources of frustration in advance. You’re going to walk away from this episode with some clear steps on how to avoid some of these all too common frustrations.
How do you set clear expectations with a client? Have you ever struggled with this? Share in the comments on the episode page!
In this episode
- Realizing that what you have is a video business even if it’s just you in it
- The incredible importance of setting clear expectations with all of your clients
- How to easily avoid getting stuck making unlimited revisions
- What to do about clients who don’t value filmmaking and storytelling
- Why you shouldn't try to sell a client something that they’re not asking for
Quotes
“They are out there but there are probably some practices and habits and things you need to do in your work so that you are attracting the right client.” [11:23]
“All of our frustrating clients and situations that end up costing us extra money are investments in you as a business owner and entrepreneur. Those are learning opportunities. Those frustrating clients are your teachers.” [15:43]
“Your job is not to convince somebody. Your job is to understand where somebody’s at, so ask good questions and figure out where they’re at so you can help them and give them resources that will help them understand your perspective on the value of video.” [28:06]
“Get clear on what it actually is that the client wants and don’t try to give them something that they’re not asking you to give.” [31:25]
Links
Learn about the next Studio Sherpas workshop
Episode 131 with Graham Cochrane
Additional Links:
Check out the full show notes page
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