152: What Are The Important Things To Focus On w/ Larry Wiezycki

Most of us creatives get easily distracted by new ideas. Sometimes this is where real gems come from and are totally worth pursuing. Other times, they’re wastes of energy and time and should best be avoided. The tricky thing is knowing the difference.

Larry Wiezycki is a producer, editor, documentary filmmaker, winner of five Emmys and is based in Tampa, Florida. He is the co-founder of Creative on Main Street Studio and Polyphonic Image. He’s also a student here at Studio Sherpas.

Larry and I talk about some of the ways we can use our assets to connect with the public and potential clients. Whether it’s renting out your studio space or nurturing a particular relationship with a client, the important thing is to have clear goals so that you can really focus on what your company needs most.

We also talk about our fears as video business owners. There’s a lot of risk in this line of work, but the rewards are what keep us going. Dealing with fluid timelines, disorganized client relationships, and all the other ups and downs can certainly lead to stress and inefficiency. Larry explains how he deals with these challenges and why it’s always worth it.

How do you decide which projects and ideas to focus on? Let me know in the comments on the episode page!

In this episode

Recognizing the assets that you have and their actual potential for profit
The importance of focus for determining the priorities in your business
The thing that keeps most video business owners up at night and how to overcome it
How to hire for small tasks to improve your overall efficiency
The challenges that come with hiring an editor and its benefits

Quotes

“Business is about relationships. The fun part is interacting with people and getting to work with them and seeing what they’re doing and want to talk about.” [24:45]

“Everybody knows how powerful it is to do video, but not everybody is doing it really all that well and not everybody is doing it in a high-quality way.” [27:12]

“You just don’t know where stuff is going to come up and where you’re going to get a referral from.” [42:33]