166: Using LinkedIn To Find Your Ideal Clients w/ Chrissie Wywrot

Are you still trying to figure out which social media channel to focus on to grow your business? What about Linkedin? Sure, it may not seem as exciting to scroll through as some other feeds. However, I’ve brought in a guest today to tell us why it’s time to rethink the value of Linkedin.

Chrissie Wywrot is the president and CEO of e-Link Consulting. With more than 14 years of experience in marketing and public relations, she works with clients to generate maximum visibility on LinkedIn through profile optimization, marketing blueprints, and ongoing support.

Chrissie explains how Linkedin became a platform for content generation and engagement. Once considered a serious business-only platform, Linkedin has become a great place to showcase personality and what makes you and your brand unique. This helps you identify and find the clients you will work with best.

Each platform has different uses and people are on them for different reasons. That’s why it’s important to understand how to generate the right type of content engagement depending on what you’re looking for. A good place to start inside of Linkedin is to engage with it the same way you would at a networking event. Chrissie explains why approaching people on Linkedin should mirror the way you would do it in person.

What does your Linkedin strategy look like? Tell me in the comments on the episode page!

In this episode

Discovering just how Linkedin works
Using social media to showcase the personality behind the brand
How to appropriately network online so that people see you as an actual human being
Three ways to interact on Linkedin so that the platform works for you
Great Linkedin profiles to follow and learn from
What every successful Linkedin profile needs to include

Quotes

“There’s this idea that we have to be all buttoned-up and tight on Linkedin. The funny part is, the other stuff is working. I get business from being myself.” [19:46]

“If you’re your authentic self, you’re going to attract people who enjoy what you’re doing. Those are the people who you want to work with.” [21:19]

“The people who engage with your content are typically not the people who buy from you…. But the people who are engaging are amplifying your content and putting it in front of more eyeballs and those who are lurking.” [31:27]

Links

Find Chrissie Wywrot online

Follow Chrissie on Linkedin

CRM Walkthrough

“A Conference Call in Real Life” - Video

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Check out the full show notes page