193: What You Can Do To Help Your Ideal Clients Right Now w/ Hamil Bros
If it hasn’t happened already, you’re going to deal with a difficult client. It’s that type of experience that will help you identify your ideal client.
Key Takeaways
The key to establishing a good working relationship with clients is good communication. Letting them know your process from the start helps avoid disappointment later on.
With the economy the way it is now, look for opportunities that may not have existed otherwise. Be creative. Without lucrative projects out there, work on ones that are enjoyable instead. These opportunities are out there.
About The Hamil Bros
I’d like to welcome Jacob and Ross Hamil back to the podcast. The Hamil Bros Studio has done incredible work for both small businesses and big brands. They get their creative juices flowing by making promotional video work, short films, and music videos.
Serving Your Ideal Clients
In this episode, we discuss what an ideal client looks like and how to best serve them. They may already know a thing or two about what they want. However, many clients do not. That’s why education is a large part of the job. It’s taking this extra step to communicate and inform that will set you apart as a business.
The Role of Creativity and Perseverance During Tough Times
When times seem tough, Ross and Jacob look for value in perseverance and adaptability. When the pandemic hit, they found that just having something to do, even small regular jobs for their church, gave them the purpose they needed to keep going. Staying creatively flexible is the key. As creatives, now can be the time to put those ideas you’ve been sitting on into action.
What does your ideal client look like for you? Leave a comment on the episode page!
In This Episode:
- How to best help your ideal client [5:45]
- How to quote a project to a client who knows nothing about video [10:20]
- Responding to clients who keep changing the scope of your project [17:00]
- Finding reasons to work on your business during these uncertain times [24:32]
Quotes:
“I can tell you within the first five minutes if they’re going to be a big pain in the butt or if it’s going to be a really great relationship.” [11:50]
“Once we decide on a budget, we stick with it no matter what. If we choose to add value to it, we will not charge you because that’s not fair to you.” [14:24]
“It’s times like these that you can spend a lot of time working on your business and lose all your momentum.” [26:30]
“I think we’re pretty much desperate to do what we can to keep doing this instead of having to go take up a day job that makes us miserable.” [31:13]
Links:
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Additional Links:
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Episode 139: How To Navigate The Uncertainty Of Being An Entrepreneur