How To Make Your Clients The Heroes Of Their Stories w/ Jody Maberry
Sometimes our biggest challenge as video producers is identifying what it is that our clients really need and want. You might have all sorts of skills that you can offer, but if it’s not what they’re looking for than it doesn’t really matter. This is not always the easiest task. Jody Mayberry has discovered how to use his unique story to help clients realize how he can help them.
Jody Maberry is a bonafide storyteller and the happiest podcaster on earth. This served him well for the eight years that he worked as a park ranger. By combining his extensive background as a ranger as well as his experience in marketing Jody knows what to do to make your clients the heroes of their story rather than merely the recipients of the product you create for them. In addition to all this, Jody is a master podcast host, with a whopping eight podcasts going on.
In this conversation, Jody walks us through different ways that we can be using stories to help our clients by adding value to their lives. We talk about how this can also help you find and identify your ideal clients using the park ranger business method. First, though, Jody tells his own amazing story of how he transitioned from working in the public sector to his current success in helping private businesses.
As a natural storyteller, Jody wonderfully explains how you can best serve your clients and keep them happy and engaged through what he learned while serving visitors to the parks. This involves putting yourself in front of the people who really need your help and offering them what they truly need while exceeding their expectations.
How do you identify your clients’ biggest needs? Do you ever use your own story in this? Tell me about it in the comments!
In this episode:
- Identifying who it is you can help and how it’s different for everyone
- Why it’s better to offer one thing well than tons of different things that are not part of your message
- The importance of embracing the title of “expert” in your business and industry
- Why it’s essential to remember that you are only a small piece of your customer’s story
- How vital your own story is to growing your business and connecting with your clients
Quotes:
“In every business, there are some things that are similar. Whether you’re a podcaster, a copywriter, or in video, if you’re a small business, there are some things that don’t change. Details change, sure. But some of the things you’re going to need to look for and do are going to be the same. Creative work will cover whatever your niche is.” [12:22]
“If you’re going to make a corporate video for somebody, you’re just a small piece of the bigger story that they’re working on. You have to understand that and realize how you fit into that. That will actually let you help them more.” [18:31]
“You have to remember to tell your story in a way that makes their story better.” [37:33]
“Try to find that one thing that keeps showing up. That’s the piece that you can put out in front. That will help you help other people because you will then be able to connect with them a little quicker.” [43:56]
Links:
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Studio Sherpas Episode 118 with Lee Cockerell
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