There are countless ways to create a successful video business. Often it comes to thinking outside the box. Today’s guest created a phenomenal business model by taking a unique approach to subscription services. In this episode, he’ll tell you how he did it and what to look for in your business to set it apart.
To create authentic and interesting testimonial videos, ditch the script and ask unexpected questions. This will lead to authentic answers and compelling videos.
Don’t charge your clients extra fees for extra services. Build those into your budget from the start. Keeping your rates simple leads to more satisfied clients.
About Trevor Rappleye
Trevor Rappleye started his first business at age 13 and started filming weddings at age 15. Today, he is the CEO of CorporateFilming & FranchiseFilming where he creates monthly videos on their VIP Subscription model for their clients. He has worked with clients such as CVS, Home Depot, Neighborly, and more.
A Different Kind of Subscription Service
Trevor goes about making corporate videos a little differently. Instead of doing one-offs, he creates monthly videos. Trevor describes how this leads to more repeat business and satisfied clients. This subscription model actually creates less work overall because it lets Trevor and his team use more of the footage that they take.
Mostly, Trevor focuses on testimonial videos. To make these interesting and authentic, Trevor and his team never use a script or give the customer the questions in advance. This creates a genuine response that translates perfectly to video.
Ditch Those Extra Fees
Trevor also never charges fees for extras. In an effort to make his costs as simple, predictable, and transparent as possible, everything is included in the package price. He recommends simply raising your overall price to cover extra costs. That way the customer will know from the start what they’re going to pay. This will even lead to more satisfaction when they see how much they actually get for the flat fee that they pay.
What makes your video business different? Have you been thinking about adding a subscription model to your business? What could it be? Leave a comment below!