How to Make Recurring Revenue With Course Creator Partnerships

WITH Ryan Koral


Imagine going to sleep at night and waking up in the morning with more money. Stick with me on this one, because this is something that’s within your grasp as a filmmaker and producer. For the past three years, my studio has been doing it. Today, I’m sharing our strategy for you to use too!

Creating content for course creators opens up some great opportunities for passive income. There’s a lot of upfront work to be sure. Finding the right partners, collaborating, and creating content and marketing it takes time. But once that’s done, we get to sit back and let our share of the revenue come in.

What you offer can go far beyond just creating the content. Helping your partners with services like building out a website, managing ads, creating marketing emails, and more lets you add value that will pay you back many times over. In fact, this has been so successful that it’s become the major focus of my business. 

Are there roadblocks stopping you from being a course creator? Let’s work through them together in the comments below!

In this Episode

  • What to look for in a course creator partner
  • Using your expertise to complement those of your partner
  • Strategies for analyzing and minimizing the risk you take on
  • Knowing what jobs you can do yourself and what you can delegate to others
  • How big a cut of the profits you should take considering what you offer
  • The value of creating free content versus paid ads


7:07“You don’t need a massive audience to make an impact. You don’t need a massive audience to make a lot of money.”
26:40“Take on some risk. Give them something. If you have some buy-in they’ll feel that there’s a better chance that it will go further.”
29:00“You need to be coming up with new ideas, new things, new products…. There’s lots of different strategies. The important thing is to pick one and start doing it and do it for a while.”



Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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