Even if you don’t think of yourself as a marketer, you still have to market your business. Marketing comes in many forms, but pretty much all great marketing involves having great copy. As today’s guest told me, being more mindful in how you write and present your copy will make all the difference and set your brand apart from the others.
Ray Edwards is a communications strategist, copywriter, and author of How to Write Copy That Sells. His podcast, The Ray Edwards Show, is consistently one of the top-rated podcasts in iTunes. He’s been featured in numerous prestigious publications such as Forbes.com. Ray doesn’t write as much as he used to. Now he mostly helps others learn to write amazing copy.
Ray and I sit down over a cup of coffee to discuss the importance of having outstanding copy if you intend to sell anything. Weaving his own amazing life story (like why he bought a cafe in Spokane) Ray explains how effective copywriting and marketing can be a force for positive change for your business and the world around you.
This is an honest and candid conversation in which Ray lays it all out, including a life-altering diagnosis, his personal core beliefs as to the true power of storytelling, and how you can make your brand more authentic and human in order to truly improve not just your business, but those you serve as well.
How can you use marketing to authentically connect with your customers? Share your ideas in the comments!