EPISODE

228

How to Win Clients With Creative Marketing Strategies

WITH Paul Jew

Overview

No one, including myself, knows everything there is to know about running a successful video business. Learning from others is what it’s all about. That’s why I make this podcast, and why, I assume, you listen to it. With that in mind, I’m talking with today’s guest who has some unorthodox winning strategies that anyone can try.

Key Takeaways

  • Using case studies and testimonials to support your reputation is one way to make contact with prospective clients. If you don’t have these, reach out to people who can speak to your character and your work in general.
  • Every business owner has a story to tell. If you want to work with them, learn their story and use it to tell the world who they are. 
  • Videos are your tool to solve a problem a business has.

About Paul Jew

Paul started in business in 1983 partnering with his brother to build the largest independently owned photography studio in New Mexico. In 2013, he attended a workshop at the Photo Marketing Tradeshow called Microbudget Filmmaking that was conducted by Patrick from Muse. That workshop hooked him on the Art and Science of Storytelling and prompted him to create a video division for his company, Moji Cinema. In 2019, he sold his photo studio so that he could concentrate on storytelling and video production full time.

Partnering With Iconic Businesses in Your Area

Paul shares some of his out-of-the-box methods for finding great clients to work with. These include conducting surveys about iconic local businesses and using them to get in touch with their owners. You can then tell their origin stories as part of a package you sell.

Most of all, Paul sees what he does as connecting businesses with the community through video. This winning strategy has caused his business to quickly soar. In fact, the more he does, the more credibility his business gains, leading to even more opportunities.

Learning From Your Mistakes To Create More Value

Paul’s business has experienced some drastic changes over the years. Not all these changes came smoothly. Most didn’t. From bad investments in new technology to searching out the wrong clients, he’s learned a lot. Most importantly, Paul now understands how he can truly help clients. 

Talking to clients to understand their problems is central to using video to bring them solutions. When you understand what story you need to tell to help them, you’ll bring them amazing value that will only lead to everyone’s success.

How can you use Paul’s strategies to get in touch with new clients? Have you used an unorthodox marketing strategy to land a client? Tell me about it in the comments below!

In this Episode

  • How learning about the power of stories got Paul involved in video production [5:30]
  • Using video to effectively tell a business’ story [11:50]
  • Some methods for getting prospective clients to call you back [19:25]
  • The power of origin stories to promote a business [23:51]
  • How adversity and challenges lead to stronger businesses in the end [25:50]
  • Understanding the problems that you can solve for businesses [29:20]

Quotes

17:00“The things that these people shared in their origin story would benefit so many other business owners. Why don’t we tell the stories of other business owners who are iconic and get their stories out there so that people can learn from all success principles that they have learned from?”
23:56“No matter what entrepreneur I talk to, usually they have a very fascinating hero’s journey and it’s a great story to delve into.”
32:53“I believe as video production people, we have the power to really come alongside business owners with whatever problem they have and make a huge difference in terms of their bottom line.”
37:41“I just have a natural empathy, an affinity for what business owners go through, so my angle is always about how can we, with what we do, serve them so that it’s going to give them a good return on investment.”

Links

Host

Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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