How to Build a Business That Lets You Live Your Best Life

WITH Mark Pasternack


It doesn’t matter how much money your business is bringing in if it isn’t allowing you to live the life you want. Working endlessly is not the point. To become a truly successful video business owner, you need to work on your business, not just inside of it. Today’s guest shares how he learned to work more efficiently so that he could establish the right balance between work and life.

Key Takeaways

When you try to do everything in your business, you can’t find your proper focus. Step back and really think about where your energy and talents can best be used. 

Efficiency is your route to a successful business. Growing your knowledge, your processes, and your experience will allow you to get more done without overworking yourself.

About Mark Pasternack

Mark believes in humanizing brands by telling purposeful stories of passionate people. For him, storytelling has always been about the people. Over the past decade, he’s worked with hundreds of brands from fortune 500s to small businesses telling stories with the result of increased awareness, engagement, and communication.

His work currently consists of consulting with brands as well as empowering other filmmakers through his latest venture, The Video Community.

Not all growth is good growth

Growing your business is the goal. But it’s not worth it if it’s costing you your sanity. Mark describes how his initial successes as a business owner came at too high a cost. He looks back on his mistakes that may have been good for his bottom line but really took a toll on his family and himself. 

What helped Mark escape this trap was really getting focused on what he wanted out of his business. Once you have that figured out, you can start hiring other people to take care of everything else. This frees you up to actually run your business how you want to.

Knowing what you want your business to be

To really identify what you want your business to be, you need to know who you want to serve and how you want to serve them. You can’t serve everybody. By closing the wrong deals with the wrong clients you’re just creating more work and frustration. 

More to the point, you have to know what it is that you want out of your business. Really reflect on why you do the work that you do. This may take time to figure out. But once you know why you do what you do, you can make that part your personal priority and implement the necessary systems to make sure that everything else is taken care of.

In what ways are you more than a freelancer?  What part of your business truly feeds your soul as a creative? Leave a comment below!

In this Episode

  • How Mark found a rhythm to manage his work-life balance [6:00]
  • The importance of having focus when growing your business [11:03]
  • Identifying what you actually want out of your business [22:02]
  • Working on the parts of your business that give you energy rather than draining it [33:00]
  • Why you are more than just a freelancer [35:45]


8:48“It’s taken me a long time to realize that I can’t do everything at once. I can’t try to achieve everything at once and I can’t actually defy gravity and natural law even though I want to all the time. So I had to take a step back and realize that my family is a business.”
13:23“My energy wasn’t focused on anything. It was all just focused on growing everything which leads to a lot of lack of clarity.”
20:53“There’s not one right way, but it is about figuring out what is the way for you that is going to make you the most happy with what you’re doing.”



Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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