How To Improve Your Business With Creative Collaboration

WITH Kaitlyn Rossi


I know I wouldn’t be where I am today without collaboration. Even if you’re the only person in your business, there are times when you’ll need to call in help from elsewhere, even if just to get a different perspective. Today’s guest explains how to do that more efficiently so that you can be more creative in the long run.

Key Takeaways

Creative partnerships are very important for the success of a business. Identify areas where another perspective would be beneficial and seek that out. 

Creative projects often involve a degree of chaos. Project management software is a good tool for organizing and channeling that chaos into order.

About Kaitlyn Rossi

Kaitlyn Rossi is the senior video producer with Storyblocks. She’s behind much of Storyblocks’s branded content, including their new original series.

Storyblocks helps creators and businesses of every size keep up with the growing demand for video. They provide flexible subscription plans for royalty-free stock video, audio, and images.

Connections Lead to Possibilities

When people connect, the creative possibilities increase exponentially. To truly flourish as a business, and as a person, you have to approach what you do with honest generosity. Helping and serving each other will lead to satisfied clients and more work for everyone. With this in mind, Kaitlyn and I discuss how fostering community – rather than competition – will result in more fulfilling opportunities for all of us.

The Power of an Efficient Workflow Process

We also talk about how to be as efficient as possible in your business. Having a tried and trusted workflow process in place is an essential part of this. Kaitlyn explains the framework that she follows during all stages of production. It centers on really getting to know your audience, their frustrations, and their desires. Once the concept has been established, she then coordinates between the various team members using software designed specifically for that purpose. By having the whole process in place from the start, a complicated project becomes exceptionally manageable.

How has seeking an outside perspective helped your business? What tools do you use to facilitate your workflow? Leave a comment below!

In this Episode

  • How Storyblocks is fostering creative collaboration with its new original series [4:10]
  • The power of community to facilitate creativity [9:15]
  • The fulfilling effects of getting positive feedback [13:20]
  • Harnessing the efficiency of a well-designed workflow [16:50]
  • Overcoming common struggles in the creative process [22:40]
  • How to be a better partner in your business [24:45]


8:32“No matter what level you are in your career, everyone can benefit from creative partnership.”
9:00“Don’t discount what other people can bring to your creative process and how they can enhance your work. Even if you’ve been at it for years, you can always learn something new and people will always bring an additional perspective.”
25:21“To be a better partner to someone, don’t limit yourself to what you think they want to hear. Go into it with an open mind. Tell them honestly how you’re perceiving certain aspects because that could be the differentiator for them.”
27:41“Go out there and find someone to partner with. Look in unexpected places.”



Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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