EPISODE

253

The Power of Branding to Win Clients and Build Authentic Relationships

WITH Justin Keller

Overview

A long time ago, I realized just how powerful branding is. Sure, you and your clients can do it alone. But there’s a lot to be said about having an outside expert come alongside you and take it to the next level. On today’s episode, I have just such an expert here to tell you how to make branding stand out and bring you and your clients more business.

Key Takeaways

Proper branding will help your clients see that you offer so much more than what they’re initially looking for. It puts you in control and allows you to provide more value.

Don’t just offer your services to clients. Become their guide to identifying and overcoming the issues that affect their business.

About Justin Keller

Justin Keller is first and foremost a dad. Justin founded Circlefifty, and he is the author of two business books: Human Always and Rebel Brands. Justin has also written one kid’s book, The Red Giraffe That Wanted To Dance.

He uses his books, podcasts, business, and the life he lives to help brands and individuals fight for brilliance in everything they do. Justin’s methods have helped nonprofits and businesses alike, increase engagement, launch new momentum, and experience massive growth.

Become the Expert Guide for Your Clients

Throughout this episode, Justin explains how branding is about much more than just saying what you do. It’s about creating a perception around the problems that you solve. Communicating this instantly increases your value in a saturated market. 

Remember that you’re in a service that exists to solve your clients’ issues. Justin wants you to think of yourself as more than just someone who completes tasks. You’re not just providing a commodity. Instead, become a guide who identifies issues and successfully overcomes them.

Building Patience and Empathy to Help Others Succeed

In both his personal and professional life, Justin prioritizes addressing the needs of other people. This doesn’t mean that you should neglect yourself. Rather, it means being patient enough to empathize with others and being able to respond. 

This outlook allows you to build all sorts of genuine relationships. Justin finds that being there for others not only feeds your soul and improves your community, but it also provides the motivation to continue doing all sorts of good work with less struggle.

How are you a guide for your clients instead of just a tripod? What do you do to build genuine relationships in your life and business? Leave a comment below!

In this Episode

  • The power of branding to establish a clear message [11:00]
  • How to be a guide, not a commodity [16:00]
  • The most common branding mistake that small businesses make [26:25]
  • The value of patience and doing good for others [35:00]
  • Why you should always be your authentic self in your business [43:10]

Quotes

15:15“The brand is the impression that you make. When you think about it like that, brand has probably never been more important than now.”
19:15“Design does still matter. But ultimately what you’re paying for when you charge more is expertise. You’re paying for a guide.”
35:48“We all exist first to make someone else’s life better and, in return, ours is made better.”
56:03“You can’t underestimate the idea of having courage and believing in yourself. That determines what you charge, who you work with, and every aspect of what you build.”

Links

Host

Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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