Why Being Authentic Leads to Winning Connections

WITH Juan Ortiz


Every business is about making relationships. This is true when building your teams or landing clients. We might be tempted to be someone we’re not when working with other people. Today’s guest would urge us not to do this. Instead, being your genuine self is the key to having the best team and finding your ideal clients.

Key Takeaways

Building the right team takes time and patience. Put the effort in to get to know each other and how to support one another. This creates bonds that go deeper than simple work relationships.

About Juan Ortiz

Born and raised in Trenton, NJ, Juan is a self-taught filmmaker. He started his company Redd Pen Media in 2011. Juan is passionate about motivating and helping others find their purpose. His company was founded with a mission to give back and connect people through storytelling.

Business is About Giving Back

Juan wants to do more than simply make videos. He wants to empower others with them. His company works with all sorts of clients, from major brands to small businesses. With small businesses, in particular, Juan enjoys being part of their growing process. He discusses how helping them succeed not only leaves you with good feelings but will help your own business grow as well.

For Juan, just earning money is an empty pursuit. There’s only so much that money can get you. For him, and I believe for many of us, video has a larger purpose. It draws people together. It shows us our common humanity through storytelling. There’s no price that you can put on that.

Building Your Best Team

Juan credits much of his success with the team he’s built. More than just a gathering of filmmakers, Juan’s team is a close-knit group that really knows and understands one another. It’s not just about making videos. It’s also about helping each other succeed in all aspects of life. 

When this level of camaraderie is achieved, people go above and beyond for each other. You’ll find people who are genuinely eager to help out. Juan never needs to scramble to find help. Instead, his community is right there when he calls.

How can you build strong bonds with your team and with clients? How do you reach out and connect with others? Leave a comment below!

In this Episode

  • The value that comes with connecting and sharing information [5:30]
  • Fostering relationships with other small businesses [9:20]
  • Building a team that’s centered on character and shared values [15:35]
  • How being genuine and transparent creates bonds and fuels growth [31:30]
  • Making relationships that lead to landing big clients [36:25]
  • Resources to help you grow your business [46:20]


6:20“It’s been a big life-changing thing for me to get the mindset of scarcity out of my system and just try to help as many people as possible because when you take care of people, people take care of you.”
15:05“There’s just something you can’t put a price on with helping people grow and winning together.”
33:54“When you’re in a position to help other people, that’s a big part of our purpose to being here on Earth.”
36:49“Success, to me, is when preparedness meets opportunity. If you’re prepared for the opportunity, you can’t lose.”
49:47“You can be as creative as you want and do the things that you want to do  as long as you do it with the right intentions.”



Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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