Turning down opportunities can sometimes be a good thing for you and your business. It’s not easy to say no to jobs and money. Yet, strategically doing so opens up doors to what you actually want to do. Today’s guests have successfully built their studio around this idea.
It’s natural to want to branch out your business into many fields. However, this will dilute your talent and energy. Instead, create a narrow focus on where your skills and passions intersect.
About Joshua Martin Studios
Joshua Martin Studios is a small production company based in the United States. It is co-run by founder Joshua Martin and business partner Cody Wales who focus on telling stories of the human condition.
Lessons of Starting a New Studio
From the very start, Joshua and Cody knew what type of studio they wanted to run. However, like any new small business, they had debts to pay. They tell how they learned very quickly to leave their egos behind and take the work they needed to get their business off the ground. While they feel driven as creatives to keep doing more and more, they realize that success in business means narrowing your focus and skills to excel at something in particular.
Asking For the Impossible
Now that they are working towards a clear vision for their studio, Joshua and Cody are able to take just the jobs they want. As a result, both they and their clients truly appreciate the videos that they make. A large part of their strategy involves asking for what they want and seeing what they can get from brands they want to work with. When the worst that can happen is getting no for an answer, these low-risk high-reward ventures have the potential to lead to great opportunities that otherwise would not happen.
How have you narrowed your focus as you grow your business? What impossibilities would you like to ask for? Leave a comment below!