If you’re not working with the clients and budgets you’d like, the problem may lie in your website. What does the copywriting on it look like? Is it helping your ideal client find you? If not, it’s time to reassess the story you’re telling.
Josh Cantrell is the founder of Signal Brandworks, a messaging and copywriting agency that helps people find the right words to sell more. Josh is also a certified Storybrand guide and a Ray Edwards Certified Direct Response copywriter.
Josh and I discuss why you need to care about copywriting if your business is to thrive. Proper copywriting is what gets your message across and sets you apart from the competition. It comes down to having the right framework in place. With that established, the right ideas and words will follow.
To achieve this, you need to identify what it is that makes you special. We’re each individuals with unique qualities. Making that your brand will automatically distinguish yourself. That being said, don’t focus on yourself. Instead, make the focus on what your clients receive from you.
How can you make your clients the heroes of their own stories? Let’s talk in the comments below!