Why Failure is Part of the Formula for Success

WITH Joe Harris


I know what makes your video business like no other. It’s you. Each of us is unique and that’s what sets our businesses apart. Today’s guest shares how he uses this to connect with his perfect clients and how the formula for success involves a healthy dose of failure.

Key Takeaways

Establishing habits and processes that lead to good results are just as important as your goals themselves.

Saving time will make you more money. Identify and leverage the efficiencies inside your business to make your processes as streamlined as possible.

Your personality is what sets you apart. Use it to build relationships with the clients who are perfect for you.

About Joe Harris

Dallas based Comedy-Director Joe Harris got his start in Post-Production at Reel FX Creative Studios. A desire to tell stories and direct was nurtured in his time there and beyond while he honed his skills for directing. 

With 15 years in the industry, Joe started directing spots with local creatives and agencies, building a network of relationships. With a strong love for advertising and absurdly wild visual style, he uses his skills to help brands and agencies solve problems and entertain viewers. Joe is currently on the Southern Sky Films roster.

Following Your Gut and Learning From Failure

Comedy is at the core of Joe’s work. He explains how that didn’t come the easy way. In fact, Joe credits much of what he knows from the times that he’s failed.

Joe is the type of guy who follows his gut instincts. This leads to all sorts of opportunities, but also to some mishaps. No matter what happens, there’s a lesson to be learned for next time. You just need to be open to learning from everything you do.

You Are The Key to Your Own Branding

Anyone who spends any time with Joe knows that he’s one of a kind. His personality is a central part of his brand. We discuss how when it comes to branding, being yourself is the best way to create, lead your team, and connect with clients.

Joe understands the power that comes with embracing your identity in business. By being who he is, quirks and all, Joe taps into his innate confidence. Clients pick up on this and are all the more eager to work with him.

There are a million video companies, but there’s only one you. That’s your strength. Use it!

Building Processes to Increase Efficiency

Efficiency is also a key part of earning more. Joe talks about what it means to have systems in place that save you time. When you are more efficient with your time, you can actually start earning more without needing to raise your rates.

To do this, look at what runs smoothly already in your business while identifying the bottlenecks. Maybe there’s something you can outsource to help free up your schedule. Having clear communication with clients from the very start also helps everything run smoothly. Think of all the time you could save!

What lessons have you learned from failure? What can you do to free up time in your business? Leave a comment below!

In this Episode

  • Recognizing the lessons that come from failure [7:50]
  • Why the best branding highlights your authentic self [11:40]
  • Managing a diverse team when working on big projects [18:00]
  • Lining up the pieces that will eventually lead you to a larger goal [24:20]
  • Establishing processes to strengthen and grow your business [30:00]
  • Where to start if you want to direct [43:30]


8:43“Some of my biggest educational moments are from my failures. Most are from my failures.”
31:25“I’m not even thinking about charging more. I’m trying not to focus on goals. I’m focusing on the processes that get me the results.”
45:33“Create something. If you’re an artist, start creating some art. If you want to DP, just go shoot something. Be everything and do it yourself until you can find some people to help you.”
48:21“Just be yourself. There is no one who can do you better than you.”



Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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