EPISODE

232

Why Being Your Authentic Self Will Make You a Better Marketer

WITH Jessika Phillips

Overview

Behind every business are actual human beings. Recognizing this is key to running your own business with integrity, caring, and a mission to make a meaningful difference. Today’s guest is a marketing wiz who has mastered the concept of building authentic relationships in the business world.

Key Takeaways

Customers are going to be more loyal to the brands they have deep connections with. This means building the identity of your company based on who you really are and what is most important to you.

Your best customers will be the ones who connect with you as a person. The faster you can authentically put yourself out there, the faster you’ll find each other.

About Jessika Phillips

Jessika is a social media strategist known for her outspoken dedication to relationship marketing. Her personal mission is to inspire people to love more, give more, and be more through using authentic relationships every day.

Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell.

Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers”, and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does.

Your Unique Approach to Marketing

In this episode, Jessika dives into how we can increase our impact and be more creative if we just think about our businesses a little differently. By recognizing the link between marketing, sales, and human behavior, you can increase your influence as well as revenue. 

At the core of Jessika’s message is the idea of being unique in how you connect with your customers. It’s not what you do, so much as how you do it. Knowing what makes you different requires understanding who you and what your business is at a core level. Jessika explains how to identify what it is that you truly want to do with your business and who you want to serve.

Putting Yourself at the Core of Your Business

Ultimately, your business will do best when it’s true to who you are. Your brand should be a reflection of you. The sooner you can put your true self out there, the sooner you’ll weed out the people who aren’t a good fit, and the sooner you’ll draw in your ideal clients. 

By marketing in a way that is true to your identity, you will naturally add value that others don’t. Jessika explains how the connections that you build this way will result in happier clients. You’ll be happier too since it’s always more satisfying working with people who share your values. They may even do your marketing for you by referring you to other similar customers.

How does your brand reflect you as a unique individual? How can you get repeat referrals by creating valued relationships with customers? Leave a comment below!

In this Episode

  • Making relationships the centerpiece of your marketing [5:00]
  • Reframing how we think about marketing [12:12]
  • Using a magnet approach to marketing rather than a bullhorn [16:24]
  • The biggest lies in business [23:16]
  • How your customers and mindset define your niche [28:14]
  • Getting repeat referrals through relationship marketing [33:30]

Quotes

5:31“My MO is just all related to relationship marketing and just being better humans and not having this separation of business and personal in how we show up.”
9:23“The people who are going to stay loyal to us are the ones who have something more than just a surface-level commitment to that brand.”
26:45“You went into business for a reason; value that. Value yourself and value your work. Make sure there’s mutual respect with whomever you’re working with.”

Links

Host

Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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