Just because you have a great idea, it doesn’t mean that your customers are going to love it too. They have their own projects and are working on their own schedule. Understanding that your priorities are not the same as your customers’ is key to creating long-term relationships with them.
As someone who has always loved creating and designing things, Jason started making websites right out of college. Realizing that he preferred working for himself, Jason refocused his career path on creating businesses. He quickly discovered that organization is central to productivity and success, but the tools to make it happen didn’t exist. It was this realization that gave birth to Basecamp.
Today, Jason shares some of his revelations from the workplace. A big one was coming to the understanding that not everything is as urgent as we often think it is. This allows us to slow down and get perspective on where our energy should really be going. Basically, we should all be getting a good night’s sleep before acting on anything big.
Furthermore, as a leader, you need to create the space for honest and open communication with the people you work with. This means asking the right questions and being open to any answer.
How do you best listen to your customer’s concerns? Leave a comment below!