Get Creative With How You Run Your Business

WITH Holly Gillen


As creatives and entrepreneurs, we sometimes find ourselves up against a wall, unable to make money the way we thought we would. This is where we can put our creativity into action. There are so many options for us in this business. It just may not be obvious what they are right away. Today’s guest has explored numerous creative and non-traditional ways to make a video business profitable and is here to share some of them with you.

Key Takeaways

There are countless ways to make money in the video business. Sometimes this involves making videos and sometimes it doesn’t. As a creative, explore what you and your business can do that will help you lead the life you want to live.

It takes more than shooting video to make a business profitable. You need a clear plan and vision long before you arrive on set. This means knowing your purpose, your audience, and your process in detail.

About Holly Gillen

Holly Gillen empowers high-performing leading lady entrepreneurs to save time on both sides of the camera. She teaches them the skills they need to create not just video, but Business Cinema. This means not creating content for content’s sake, but creating videos that have a plan, purpose, system, and strategy – videos that move your business forward and have a bigger purpose.

Where the Planning Really Begins

Anyone who’s been in this work for any period of time knows that just making videos (even the most amazing video) isn’t enough. You need to plan, have a strategy, and processes. These are important things to think about and put in place. Holly explains how she starts with a recognition of where her money is coming from. You can then work backward by reverse-engineering your content based on how you generate income. 

Being prepared also relies on Holly’s Four Pillars of Pre Production. This means being clear on the ‘why”, ‘who”, “what”, and “how” of what drives your business. With these in place, you’ll be ready to make the videos that will be most profitable for your business.

Building a Business That Works for You

Ultimately, your business should work to help you live the life that you want. That’s why you became an entrepreneur in the first place. Holly explains how she structures her business around creating the time she desires to spend with her family. Whatever your goals are, take a hard look at how your business can help you get there. You may have to go an unconventional route, but there is no one right way to do this. By putting your creative talent into action, you can explore these possibilities.

How can your business allow you to live the life you want? What’s the most important thing you can do before you start filming? Leave a comment below!

In this Episode

  • The power of community to build self-confidence in business [8:08]
  • Where to start when building a business strategy [14:32]
  • Why proper mentorship is a long-term investment [20:40]
  • Using free events as a way to market your business [24:50]
  • Creating healthy boundaries in work and in life [31:00]


13:38“I teach people how to create Business Cinema which is a video with a plan, a purpose, a system, and a strategy. When I was working professionally in video works, I never ever ever walked onto a set where they were like we’re just gonna see what happens.”
24:30“You can have videos or you can have excuses. You choose.”
35:14“Remember, you are someone’s reason to smile, whether that’s your client, your family, or yourself. So don’t give up.” 



Ryan Koral

Ryan Koral is an entrepreneur, producer and business strategist from Tell Studios, a video production agency with a big heart for authentic stories that build brands and inspire action. He’s a husband (mostly happily for like 16+ years), has 3 kiddos, and has an annoying – but infectious – laugh.

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