How To Market Yourself As A Luxury Brand w/ Kevin Shahinian

January 15, 2018

If you’re a corporate or wedding filmmaker, are you setting yourself apart with your style? A lot of filmmakers, especially wedding filmmakers, feel they don’t have the freedom they want with weddings, but that doesn’t have to be the case. Today we’re talking with luxury wedding filmmaker Kevin Shahinian about having a vision and being directorial as well as finding high-end clients who are willing to pay you what you’re worth.

Kevin Shahinian is a luxury wedding and corporate filmmaker who specializes in Indian weddings and has a completely unique style. Formally trained at film school and with a background in the Hollywood scene, he brings skill and a unique directorial vision to his wedding films that sets him apart.

We get into why he transitioned from Hollywood to wedding films and how that unexpectedly gave him the creative freedom he’d been craving. We also talk about having an identifiable style and how to nurture that, finding high-end clients by building relationships, and hiring the people you need for each project, as well as the logistics of traveling with gear.

Are you setting yourself apart in your niche? Are you prioritizing relationship building as a way to help your business? If you are, leave a comment below and tell us about it!

In this episode:

  • The importance of having a creative vision and planning things ahead of time
  • Being intentional with finding the right clients and building relationships
  • Why you should be avoiding the fear of competition and embracing working with other filmmakers
  • 3 practical tips when traveling for a film job


“When you watch content it’s not [important to think] about how the person did something, that’s very important, but it’s why. Why did the person make those choices.” (12:56)

“You need to be there in all facets of your business. For me it was relationships. It was hitting it out of the park every time with every film I delivered. Giving the customer experience on par with a luxury brand. And having patience and having confidence.” (16:21)

“Don’t over pack. You need an assistant just to carry the stuff around, but if the client doesn’t have the budget, you don’t want to burn yourself out. We’re creative people, we’re artists, and if we’re running around too much, we don’t get to tap our creative mind as effectively.” (36:00)


Pacific Pictures 

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Email Kevin at [email protected]

Workshops by Pacific Pictures