Do you ever find yourself struggling to justify your pricing to clients who just don’t seem to get it? As returning guest Sean Low shares, not only might you be conveying the value of your work in the wrong ways, but quite possibly you shouldn’t even be talking to these clients in the first place.
In 2017, we hosted Sean on Episode 18 of the Studio Sherpas Podcast, and our discussion was one of the most talked about episodes of the year! Now he’s back to share round two of his expert creative tips. As the founder of The Business of Being Creative
, a consulting company and online network, Sean helps clients from all around the world tackle the tricky world of creative businesses.
Today we dive into what to do if you’re struggling with how to price your services, are worried about how to get potential clients, or don’t fully understand how to help your creative business thrive. Linking design, decision, and money, Sean, and his BBC Collective are a guiding light for anyone in the creative industry who needs a bit of help on the business side.
Do you have a specific niche you operate in? If not, what would it be if you had to operate in only one area? Let us know in the comments!
In This Episode
- The stages and transitions every creative business goes through on each project
- Why you should be asking (and expect) to be paid up front for your costs
- Why itemized pricing is a poor method of conveying value, and what to do instead
- How to get people to invest in your brand
- How (and why) you should be making outrageous promises to your clients
“I think that really the principle reason I started [BBC Collective] is because I just don’t believe in the status quo of the way things are and I don’t believe in incremental change because I think it’s an oxymoron. If you’re not going to make radical change and embrace where we are, you aren’t going to see the effects of that.” (4:12)
“When you try to use dollars to create the difference in feeling, it just doesn’t work. We have better tools to communicate value today than using money.” (17:50)
“Being unshakeable in how you do things and what really matters if fundamentally different than being inflexible.” (35:01)