How To Identify Your Highest Value Activity And Then Do It w/ Parker Walbeck

January 7, 2019

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If you’re just sitting there twiddling your thumbs as you wait for your next big job, you’re missing the point. It’s up to you to move your business forward. I know it can seem scary, especially when you’re just starting out. The important thing, as my guest is about to tell you, is to have confidence in your abilities and to just start creating content in any way you can.

Parker Walbeck, from Full Time Filmmaker, knows what it is to be successful in this business. Before starting his own film school and production company, he spent several years making amazing films with DevinSuperTramp (seriously, check these out) and working with some big brands all over the world. He has trained thousands of students on what they need to become successful in this line of work. Parker is a true wealth of knowledge who makes it his mission to share what he knows with other eager filmmakers and entrepreneurs.

Today’s conversation is about creating the right formula that will lead to a successful video business. We talk about our own experiences about discovering the right kind of work you need to be busying yourself with to land the types of jobs you want to be doing. Parker lays down what it means to find your highest value activity, work free-to-fee, and becoming a master at your craft. We also discuss what it’s like to work efficiently by managing your time without distractions and the importance of mentorship.

How do you identify and focus on your highest value activity? Leave a comment below!

In this episode:

  • Why you have to create content (and lots of it) if you want to get noticed
  • Working free-to-fee and how it can lead you to the types of paying jobs that you want to have
  • Why you need to have confidence in yourself to achieve your business and creative goals
  • Tools and tips for operating at top efficiency so that you can maximize your potential
  • Identifying your highest value activity and how it can make or break your business
  • How having a mentor is invaluable when it comes to learning the tricks of the trade


“To me, the biggest things that drive me are anything that pushes me to progress and to learn new things.”  [10:22]

“You have to start somewhere and the only way to grow is to act. And as you act, you gain more confidence and that confidence allows you to grow more.” [13:44]

“One of the biggest principles I live by is called free-to-fee. If you don’t have work, then go do some free work and people will see what you’re doing, see that free work. It will attract people to give you a fee.” [20:01]

“Never compare yourself to other people. Compare yourself to who you were yesterday. As long as you’re always personally progressing, you’re going to be successful.” [27:13]

“The principle I teach is the 80-20 rule. Usually, it takes 20 percent of your time to do 80 percent of the job, and then it takes 80 percent of your time to do that last 20 percent. In other words, don’t be a perfectionist. Get your job 80 percent done, 80 percent good, and move on. Trying to get the project to be that extra 10 or 20 percent, to get it perfectly the way you want it, is going to take up most of your time.” [35:08]


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