How To Get Your Video Marketing Game On Point w/ Anesha Collins
Video marketing is taking off. More and more companies want your talents to help them stand apart. But how do you stand out from all the other video marketers out there? As my guest on this episode, Anesha Collins, will tell you, the key is educating yourself.
In addition to being a fantastic wedding photographer and videographer, Anesha Collins helps businesses grow through video marketing. She knows how to do this because she’s doing it herself. In addition to building her own successful brand as a video-marketing strategist, Anesha has spoken at many important conferences on the topic and has dedicated herself to educating people like you and me on doing it too.
Today, Anesha shows us how many of us are missing out by not thinking outside of the box. The number of companies that want video marketing is growing. We talk about why it might be something you should consider doing and how to stand apart from the crowd when pitching your video marketing services to clients.
We also talk about what it means to stay on brand and why it’s crucially important for you to do this for your business. We go on to discuss the importance of being ashamed of your studio’s size, even if it’s just a tiny operation. Finally, we talk about being profitable and why the “just getting by” mentality will sink your efforts to grow your business.
Do you offer video-marketing services? How do you pitch your services to potential clients? Leave us a comment below!
In this episode:
- Getting advice from experts who are actually doing the work you’re doing too
- Knowing if a job is going to be profitable enough to be worth your time
- Why you shouldn’t be ashamed to be a small studio
- Reasons why video marketing is the way of the future and you should get on board now
- Tools and resources that can help you organize your content planning
- Why you need to never stop learning if your business is going to last
“Business owners that know their numbers, whether your six-figure or not, are better business owners because they realize their value.” [14:11]
“I truly believe that you get more, you retain more, you learn more when you’re actually involved as much as you can be.” [20:57]
“You can get to a creative place where you know your lane, you know your style, but educating yourself business-wise is the best thing that you can do for your business. It’s the separating point between those that have longevity and those that get stuck” [37:10]