How To Boost Your Creativity, Efficiency & Sales With Processes w/ Doug Darling
Are you a creative with a process, or do you worry that systems would detract from or even destroy your ability to be spontaneous and creative? Doug Darling makes a case for us today about how having a process and method will help empower your creativity and create better projects for your clients.
Doug is the Founder and Executive Director of Tripwire Media Group, a media company focused on using storytelling to get their clients the results they need. Today he talks to us about how he’s seen storytelling improve everything from his emails to his client projects, and on the flip side, the importance of having a process and structure in order to make that creativity and storytelling flourish. He also talks about how to get client buy-in on creative ideas, as well as how he approached hiring to grow his agency.
What processes or methods do you use to help give structure to your creativity? How do you get your clients on board? Let us know in the comments below!
In this episode:
- How having a process helps improve your creativity, not squash it
- How to get your clients to buy into the creative storytelling ideas
- The pros and cons of having a small operation versus hiring a team
- How to get started with that first hire
“It doesn’t cheapen it to have process or structure to how you approach both the relationship side, the creative side, and also the sales side.” 7:25
“Continuously reinventing yourself, after 9 years, is what keeps me excited.” 24:03
“It was one of the first times we realized, Hold on, we can do better than what they’re asking us to do.” 34:25