5 Marketing Mistakes Creatives Make & How To Fix Them w/ Caleb Peavy

January 22, 2018

What does your marketing strategy look like? So often as creatives we spend all of our time creating and never end up marketing those creations. Our guest today is not only a creative like us but a master at marketing as well, and in this episode, he walks us through the five mistakes he sees creatives making in our marketing and how to fix them.

Caleb Peavy is the chief creative and founder of Unmutable a creative design, production, and digital marketing company. He started as a photographer and videographer but quickly discovered that his expertise in marketing could help other creatives in a profound way.

Today, Caleb shares what the most common mistakes are that we as creatives are most commonly making, exercises to help us define and strengthen our marketing strategies, and the questions we need to be asking ourselves and our clients if we want to create successful partnerships and appeal to our target audiences.

Marketing can often seem scary or daunting, but Caleb breaks it down in a way that is relatable and actionable. If you have ever felt that you didn’t have the time or the energy to figure out your marketing, this is a great place to start.

What’s the biggest question you have that keeps you from developing a full-fledged marketing plan? Let us know in the comments below!

In this episode:

  • The five marketing mistakes that creatives make and how to fix them
  • Exercises to help you analyze your blind spots within your business and marketing strategy
  • How to make you message clear
  • Why you need to ditch perfectionism
  • The power of consistency in your marketing
  • Questions you need to ask yourself and your clients to create successful marketing campaigns


“If you feel like you can outlast the wave and nobody else can, then you are in for a rude awakening. Be honest with your marketing, be honest with your goals and it’s going to help you not waste your money.” (14:56)

“If you know your audience well, you can speak their language. You can go into their world and you can empathize with them and then you can also say that ‘I have lived to tell about it, and I can help you too.” (53:13)

“Take great pride and joy in the process. I think as a business owner and as a creative, we focus so much on the final results and the mountain top experiences that we forget what got us there. And, the beauty is in the struggle.” (1:00:58)


Unmutable Photography 
Follow Unmutable on Facebook | Instagram | Vimeo

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Follow Caleb Peavy on Facebook | Instagram | Twitter 

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