How To Stand Out In The Crowded World Of Video Production w/ Danny Gonzales

July 9, 2018

You know that feeling of hitting a brick wall with your business. Like you’ve tried everything to do more for your clients and stand out from the pack but nothing seems to stick? Maybe you’re overwhelmed and know you need to bring on more help but don’t know where to start? Danny Gonzales joins us today to share how he’s been able to set his business apart in the crowded world of video production.

Danny Gonzales created Optimum Productions over 11 years ago and is a valuable member of the Studio Sherpas community. His company is focused on B2B marketing, boasting a client list including Procter & Gamble, Coca-Cola, HP, and more. Combining video production, strategy, and digital marketing, Optimum Productions mission is to create impactful content that makes their clients lives easier.

Danny, the self-proclaimed ‘owner, operator and janitor’ of his small video business, is here to discuss what it takes to keep hold of your dreams and how to improve your craft while also figuring out what it means to actually provide great customer service. Danny believes that by asking yourself questions about where you are going and where you want to go with your business, along with the support and guidance of a community life Studio Sherpas, you too can transition from business person to business owner.

I’d love to hear what you’re doing to stand out as a film business. Let me know in the comments below!

In This Episode

  • The tipping point between a hobby and a business
  • What drew Danny to Studio Sherpas and the Selling Like A Sherpa Course
  • How being part of a community can help you transition from freelancer to business owner
  • The best way to ask for a prospective clients budget
  • Indicators that it’s time to hire your first real employee, and how to decide who you should hire
  • How to stand out as a business to potential clients


“We help our clients to basically develop a strategy around video, create that content, and then actually deploy it.” (8:17)

“You start off because you are really passionate about that particular skill set. But the challenge is, when you get into the thick of it, you’re like ‘oh, there’s a bunch of other things that go along with this business that I did not realize” (18:45)

“In B2B there is sometimes this perception that because it is not consumer-facing it can’t be cool… and that’s not true. That is not true at all. So we really pride ourselves on working with B2B brands who really want to do something that is different. (23:57)

“If you’re hiring somebody that can do things that you are currently doing that are driving you crazy, that allows you to be freed up to help make more money for the business, then it’s like oh my gosh a no-brainer, it’s not going to take you very much to be able to replace that income or hourly rate” (41:33)


Optimum Productions Website

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