#272: Building Processes to Scale Your Business

Episode #272 with Ken Okazaki

Overview

Have you ever heard the expression… ‘Trust the Process’? It turns out it’s really hard to trust the process if you don’t have a process.

This week we’re joined by Ken Okazaki, Video Marketing Strategist of Oz Media Global and he shares how he helps businesses plan, optimize, and launch their video campaigns. Today he shares all his wisdom about his business and how you should build processes for your business. He shares his experience in the field, how he built his brand, how to be consistent, how to market yourself and your brand, and much more.

Remember we are here to work smarter not harder, and that’s exactly what Ken brings to the show today.

About Ken Okazaki

Ken heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns.

He offers both done-for-you video agency services and specializes in helping promote and market personal brands.

Through working with him, his clients have generated millions of dollars in extra profit from video marketing.

As a side benefit of having worked with world-class clients who are household names, he’s been able to take what’s working for them, systematize the process to help businesses of all sizes.

Ken enjoys working from home and traveling the world to meet face-to-face with business leaders – from first-time entrepreneurs to the biggest speakers globally – to guide them towards growth.

Key Takeaways

Learning how to build a process for your business is necessary to get to the next level.

Creating a process for your brand demands strategy.

Quotes

[29:46] "If you don't build processes, you are the process. And if you are in the process and you get hit by a bus or an ant rolls over your toe, big or small, you will shut down your business."

[44:07] "If you constantly look for people who have more money than time, then you're going to find customers. If you find people who have more time than money, which is how most videographers starting out. Those are the people who are going to do tons of research and learn a skill and buy the tools and do it themselves. So you gotta be able to very quickly discern who's got more money than time. And then sell your time or your services to make up for that gap."

[48:13] "When you present your program as a really well-defined thing and are willing to say no to anybody who doesn't like the program, that's when your business will take off."

Links

Join the Grow Your Video Business Facebook Group

Get the ASCEND Method Cheat Sheet

Onward Summit 2022

Grant Cardone

Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow