SSP 015: Why Most Wedding Films Suck, And What To Do About It w/ Patrick Moreau of Muse Storytelling

Find the original post at: podcast.studiosherpas.com "It takes more than pointing your camera at a human to really capture character in your video. While most wedding have a bunch of people, and often prominently feature a couple, they rarely have any character." This was the opening line of a recently published blog post by today's guest, Patrick Moreau. The blog post in question was titled Why Most Wedding Films Suck, and needless to say, it ruffled some feathers. Patrick joins us today to dive deeper into the sentiments that drove him to write the post, and what the average filmmaker can do to not only produce films that don't suck, but ones that cross borders and inspire viewers beyond the wedding film industry. If you don't know Patrick already, he's the co-founder of Stllmotion, a video company that went from shooting their first wedding with photo and video for $250, alllllll the way to shooting for some of the biggest brands in the world a few years later. How big? How about the NFL, MLB, CBS, Callaway, Canon, Toyota. The list goes on. Really big. Oh, and they've also won five Emmys. Do you want to hear the crazy part? Many of those brands approached Stillmotion to work with them after seeing one of their wedding videos. Hard to believe right? The thing is, Patrick and his team are master storytellers, and the elements of a well-told story remain the same no matter what you're covering. Whether it's one of the most important days of a couple's life together, or one of the most important days of a bunch of 300-pound dudes smashing the crap out of each other, the principals are the same. Patrick's frustration with the lack of storytelling chops in the industry is the focus of his other company, Muse Storytelling. At Muse, he teaches filmmakers how learning the art of storytelling is the biggest thing you can do to move your business forward. It's storytelling, not a new drone or camera setup that is the thing that's going to elevate you to getting those 10, 20, and 50 thousand dollar clients on a consistent basis. Storytelling has become something of a buzzword as of late, but we want to clarify what it really means, and how you can go about crafting great stories, and getting paid what your worth to tell them.