SSP 082: The Truth About How To Build An Effective Brand w/ Ryan Koral
When I first started out with my business, I thought that branding meant little more than having a cool label and a good looking website. Yeah... I was wrong about that. Through the years, my branding has both hurt and helped my business, as I’m sure it has for many of you. Today we’re diving into the art and strategy of branding, and how you can put it to work for your business.
In this episode, I want to share some of the highs and lows (and embarrassing relics of past iterations of my businesses…) of my branding journey, tips and tricks of how to avoid getting lost in your branding, and how to figure out what makes your company different. Proper branding can give your company a stronger sense of direction, help you access your target audience and secure larger and more profitable projects.
It’s important to keep refreshing your brand over time to make sure it is still speaking your language to your potential clients, and figuring out what your company’s overall feel and vibe is your first step. Where are you at your company? Have you branded yourself? Leave a comment on this post with your thoughts on my second solo episode!
In This Episode
- Learning from your mistakes to make your branding better
- The stories behind the branding of my companies and some of the mistakes I made
- What a brand looks like today vs 15 years ago
- How to clean up a confused brand and why it matters
- Understanding the branding learning curve
Quotes
“My hope is that we can all just understand that if we are learning, we are in a good spot, if we are open to change, we are in a good spot. And back then I was learning and I was open to change, and I just wish I would have changed sooner, I wish I would have understood what a brand was sooner.” (9:53)
“When we did the branding process I finally felt like, ‘oh my gosh!’ My confidence went up. And I wasn’t ashamed anymore.” (15:42)
“With a solid brand, when you go to sleep at night, your brand works for you. When people are emailing you, your brand should work for you. When people are talking to you on the phone, meeting you in person, you should know how to say what it is you do and who you are doing it for. And that is who you are and that is actually what your brand is. Your brand is who you are.” (17:30)
“It was more about the conversation about where the brands need to go as opposed to what they needed to look like.“ (28:41)
“That's really where branding comes in. Branding is that piece where if you have solid messaging surrounding you and you are inundating yourself and just embracing the brand then you can go anywhere, whether it's online or going to a networking meeting. You can be the brand for other people.” (38:44)
Links
Build A Better Video Business With Our Exclusive Studio Sherpa Community
Building A Story Brand by Donald Miller
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My First Business' "Branding" *Cringe*: