How YouTube Will Grow Your Business and Make You an Expert in Your Niche

Episode #251 with Scott Simson

Overview

As video makers, YouTube seems like a natural fit. You can use it to grow a channel and connect with an audience and clients. But many people struggle to do so. It’s just not as intuitive or straight-forwards as it might seem. Today’s guest is on a mission to help people like you and me find success on YouTube.

Key Takeaways

Creating a specialized channel on YouTube will present you as an expert in your field. This will attract the type of customer you want and allow you to charge a premium for your work.

Value needs to be the main focus of your videos. Instead of making them advertisements for your business, make them about what value your viewers and clients will receive from you.

About Scott Simson

As a YouTube content creator with almost 400,000 followers and CEO of Video Marketing World, Scott is recognized as an expert at video marketing and creating online communities with video.

His creative and viral style videos have racked up over 120 million views personally, and he is responsible for helping generate hundreds of millions of views and millions of dollars in revenue for his clients.

Scott has worked with big brands, such as Amazon, HEB, Mattel, VTech, and many others. He has been featured in CBS Money Watch, San Francisco Chronicle, the New York Daily News, and the Boston Globe.

Overcoming the Challenges of YouTube

In this episode, Scott describes some of the biggest challenges that creators have when making content for YouTube. Too often, content creators find themselves stuck in a rut. They’ve been making great videos but nobody engages with them.

Fortunately, the solutions are often pretty simple if you know what to look for. Scott explains that your reach on YouTube can often be improved with better titles, formatting, and thumbnails.

Using YouTube to Become an Expert in Your Field

As a service-based video business, YouTube is a great tool for finding leads and promoting your work. YouTube helps you connect with an audience that’s interested in your offers. Once you’ve established a following, you’ll be able to charge a premium for your work based on the reputation you’ve built.

Scott wants you to think about what you’re most passionate about. What topic, no matter how small, do you know a lot about. If you can go deep into a niche, you’ll attract more of the clients you want and have a topic cornered on YouTube.

In This Episode

How giving will end up paying you back in the end [5:00]
Discovering that there is money to be made creating for YouTube [9:00]
Simple fixes for when you’re just treading water with YouTube [18:10]
The special role of YouTube for service-based video businesses [19:40]
How to know if it’s time to start a YouTube channel [24:00]
Why your channel should not be a portfolio of your work [27:10]
What happens if YouTube disappears [30:40]
The factors behind creating a viral video [35:40]

Quotes

“I realized, especially on YouTube, that I can give away my most valuable content and people still want to pay to work with me.” [6:50]

“YouTube is a search engine and your content is evergreen. So people can find your stuff forever and you can continue to get leads to your business forever.” [24:41]

“Pick a very specific niche. Focus on that. Grow your business on that and then go broad as that niche becomes populated with people.” [27:55]

“If you’re going to start creating content for yourself, start today because there’s always a tomorrow and you’ll end up pushing it off. But the people who succeed are the ones who start right now and don’t stop until they make it.” [42:45]