How to Know What Your Clients Really Want
Episode #255 with Griffin Stewart
Overview
Do you think you know what your clients want? Maybe you do, but you won’t know for sure until you ask. Today’s guest has seen the amazing results of simply surveying his clients to discover what he can sell them that he had never considered before.
Key Takeaways
Don’t assume that you know exactly what your clients will pay for. Ask them. You might be surprised by their answers.
There are an infinite amount of opportunities for your business to give back to the community. Not only will this lead to increased satisfaction in your work, but when done with genuine intentions, it can lead to more opportunities.
About Griffin Stewart
Griffin is a husband, father, and lover of people. He is a serial entrepreneur and Intrapreneur who has started multiple small businesses and worked for Apple, Hyundai, and many more.
Griffin is the co-founder and CEO of 5DayDeal. He loves photography and travel and is an advocate for lifelong learning. Griffin and his wife have visited more than 60 countries.
Letting Your Clients Guide Your Marketing
Griffin wants us all to remember the value of effective marketing. Making the best videos isn’t enough to sustain your business. You have to be able to extend your reach. Griffin explains how you can incentivize your customers to help expand your reach by leveraging their own social impact.
It helps to find out as much as you can from your clients. Griffin sends his customers surveys to gauge their satisfaction, wants, and needs. What they might be willing to pay for could be something you wouldn’t expect. With this information he has expanded his offers, allowing him to sell more without needing to find more customers.
Doing Good is Good for You and Your Business
Beyond making a living for himself, Griffin sees the power of business to do good in the world. He donates ten percent of his revenue to charity. While his motives are rooted in altruism, he’s found that this also helps him stand apart from the crowd. Clients have told him that they chose to work with him precisely because of his philanthropic mission.
There’s a lot of ways you can give to the community. It doesn’t have to be just money. We discuss how you can donate all sorts of things, from your time, to equipment, to knowledge, to projects. When done sincerely, I’m pretty sure that this will lead to more opportunities for your business as well as the knowledge that you’re doing something to make the world a better place.
In this Episode
- Finding joy and making the world a better place while doing the work you love [5:00]
- Why effective marketing makes everything else in your business possible [8:40]
- Creating channel partners to increase your client base [17:15]
- How charitable giving actually benefits your bottom line [20:15]
- How to efficiently onboard your clients with a systematic approach [27:15]
- Where to place your upsell effectively [32:40]
Quotes
“Marketing is so important. You may be the best videographer. You may be able to edit better than anyone in Hollywood. But if nobody knows about you and you don’t have reviews to prove that, then you’re not going to get business.” [9:59]
“Just because you wouldn't pay for it, doesn’t mean your clients wouldn’t gladly pay for it.” [12:37]
“Consider, if you haven't already, ways that you can give back, as long as your business is sustaining you.” [41:11]
Links
Join the Grow Your Video Business Facebook Group
Follow Griffin on Twitter | Facebook | Instagram
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Additional Links
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