Stop Selling…Start Guiding

Episode #266

Overview

It’s time to stop selling and start guiding! This week on the Grow Your Video Business Podcast, Ryan flies solo so he can break down 3 ways to start guiding your clients instead of selling to them. Tired of being tried as just the person with the camera? This episode will break down how you can become the brain behind the camera instead and set yourself up as a trusted advisor to your client that will ultimately create a system that brings in more money and saves you time.

Key Takeaways

The salesman mentality is overwhelming and outdated, you should focus on understanding the needs of your clients instead of bragging about yourself and your equipment.

You should be the hero of your craft, and you only achieve that by letting your clients talk and express themselves.

Understanding the foundations of sales in the video business allows you to save your time and money, be more productive and focus on things that are more fit for you.

Quotes

[02:53 - 03:12] "When I was in college, I was thinking about: What do you want to do? I knew what I didn't want to do and what I didn't want to do was going into sales, because what my understanding of sales was, it was not in alignment with the kind of person that I am."

[11:11 - 11:13] "Fear doesn't help your bottom line."

[16:49 - 17:00] "A good guide will ask good questions. When you are asking questions, the people that you are talking to, the potential clients, they going to feel like you are hearing them, they going to feel you care."

25:54 - 25:58] "You should have a rhythm and a pattern that can be repeated in each of your calls.

Links

Get the ASCEND Method Cheat Sheet

Listen to “Business Made Simple” podcast with Donald Miller

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Join the Grow Your Video Business Facebook Group

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