From Inbox to Income - Cold Email Strategies with Adam Rosen
Episode #411
Overview
In this episode, Adam Rosen shares his expertise on effective cold email strategies for video business owners. He breaks down the key components of a successful outreach campaign, including proper email infrastructure, personalization techniques, and the importance of patience. Adam also reveals a clever approach to offering mini video audits that can significantly boost response rates and lead to more qualified prospects.
Key Takeaways
- Set up separate domains for cold email outreach to protect your main business email reputation
- Structure your initial email with a clear purpose, problem you solve, solution, social proof, and call-to-action
- Offer a personalized video audit as a lead magnet to increase engagement and qualify prospects
- Aim for 1 positive reply per 1000 emails sent, and remember that patience combined with persistence is key to success
About Adam Rosen
Adam Rosen, a world-traveling entrepreneur, sold his first tech startup in 2019. He now leads eocworks.com, helping companies get sales through cold email, and thenomadcloud.com (200k subscribers), supporting entrepreneurs who want to explore the world.
In This Episode
- [00:00] Welcome to the show!
- [06:14] Meet Adam Rosen
- [06:39] Cold Email Outreach
- [13:05] Where to Start
- [18:08] Best Practices
- [21:25] Email Framework
- [22:24] Avoiding The Spam Folder
- [27:50] Getting Set Up
- [34:54] Connect with Adam
- [36:29] Outro
Quotes
"If you move the industry forward, then you did something good with your startup." - Adam Rosen
"The biggest mistake people make is not about email copy. It's not even about getting quality lists. It starts at the front, which is the foundation." - Adam Rosen
"Patience is a virtue as long as we are growing step by step by step trying to get to where our goals are and we're working hard to get there and doing the right things along the way." - Adam Rosen
Guest Links
Follow Adam Rosen on Instagram
Links
Find out more about 10xFILMMAKER
Find out more about the Studio Sherpas Mastermind
Join the Grow Your Video Business Facebook Group
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
Book Mentioned
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork, by Dan Sullivan and Dr. Benjamin Hardy