Crossover Opportunities: Expanding Your Client Base with Kenrick Mills

Episode #399

Overview

In this episode, Kenrick Mills shares his journey from odd jobs to building a successful video production business. He emphasizes the importance of finding a niche and focusing on a specific type of client. Kenrick's favorite type of project is interior design videos, as they allow him to be creative and showcase beautiful spaces. He also discusses the benefits of working with retainer clients and building long-term relationships. In this conversation,

Ryan and Kenrick discuss the importance of finding a niche and the power of YouTube for businesses. They emphasize the need to practice what you preach and the value of showing up on social media platforms. Kenrick shares his plans to start a YouTube channel to reach business owners who need creative services. Ryan encourages him to focus on his unique perspective and personality to stand out in the market. They both highlight the abundance of opportunities and the importance of consistency in content creation.

Key Takeaways

Finding a niche and focusing on a specific type of client can make your job easier and more enjoyable.
Building long-term relationships with retainer clients can provide consistent work and a steady income.
Interior design videos offer the opportunity to be creative and showcase beautiful spaces.
Creating a landing page and marketing content that speaks directly to your target audience can help attract more clients.
Crossover opportunities often arise when working within a specific niche, allowing you to expand your client base. Finding a niche within a specific industry opens up more opportunities within that niche.
Being consistent and showing up on social media platforms, especially YouTube, can help businesses grow and attract clients.
Every individual and business has a unique perspective and personality that sets them apart from competitors.
Practicing what you preach and investing in your own brand and content can build trust and credibility with potential clients.
Creating content that provides value and speaks to your ideal clients can make it easier for them to connect with you and book your services.

About Kenrick Mills

Kenrick Mills has been running a boutique content agency in Jupiter, Florida since 2014. He helps small to medium sized businesses grow their brand, sell their projects more efficiently, and help them tell their story.

In This Episode

[00:00] Welcome to the show!
[05:54] Meet Kenrick Mills
[07:31] Earth Walker Media
[18:41] Benefits Of Niching Down
[27:15] Niching Through YouTube
[48:15] Connect with Kenrick
[49:11] Outro

Quotes

"I just have this type of person that I'm trying to work with more than a specific type of client." - Kenrick Mills

“That makes your job so much harder when you don't have a specific persona, a specific niche, or a specific problem that you solve with a particular kind of video. And my challenge to people is like, well, just pick something and you don't have to do that work forever. It's just going to be for a period of time. Like you need to create some momentum and some traction.” - Ryan Koral

“I think it's Blair Enns says something about a creative sees 10 doors and wants to open every single one. But niching down is going into that door, that one door, and just finding that there are actually 10 more doors behind that one door.” - Kenrick

“If you feel like, ‘I'm just afraid of having a niche because I don't want to get stuck doing the same old thing,’ that's not how you're wired. You're not going to do the same old thing. You're going to think of new things. And it's going to challenge you. And you're going to rise to the challenge because you are a creative.” - Ryan