The Power of Focusing on a Specific Service with Annemie Tonken

Episode #394

Overview

In this episode, Ryan welcomes Annemie Tonken, a seasoned photographer and educator specializing in business systems and strategies for creative entrepreneurs. Annemie shares her journey from wedding photography to creating a sustainable and predictable income model through her innovative Simple Sales System.

The discussion delves into the challenges faced by photographers in maintaining a steady income, the inspiration behind Annemie’s subscription-based model, and the importance of business systems in achieving long-term success. Annemie offers valuable insights on building trust with clients, the benefits of niching down, and how to create compelling offers that attract and retain customers.

Key Takeaways

Creating a membership model can provide predictable income for a photography business.
Focusing on a specific service and building trust with clients can lead to a more stable and profitable business.
Exclusivity and scarcity can attract clients and increase perceived value.
Having a go-to product or service simplifies operations and improves efficiency.
Being selective with clients and setting boundaries can lead to a more enjoyable and sustainable business.

About Annemie Tonken

Annemie has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love.

She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors.

In This Episode

[00:00] Welcome to the show!
[10:25] Meet Annemie Tonken
[12:11] Monthly Recurring Revenue
[12:59] Annemie's Business Beginning
[18:38] Photography Membership
[24:04] Confidence To Charge Fairly
[25:00] Client Exclusivity
[31:05] Knowing Your Main Deliverable
[37:35] Connect with Annemie
[38:12] Outro

Quotes

"One of the biggest challenges in my business over 20 years is having any sense of predictable income."

"I could create essentially a subscription so that my clients could get this done."