Video Sales and Productizing Services with Maxwell Bentley

Episode #381

Overview

In this engaging episode, Ryan sits down with Maxwell Bentley, the founder and chief storyteller at Bentley Media, to dive deep into the transformative world of video marketing. Having known each other for years and shared memorable moments at the Onward Summit, their conversation naturally flows from personal anecdotes to profound insights on the evolution of video production and marketing.

Key Takeaways

Transitioning from Referrals to Productized Offers
The Importance of Camera Confidence and Comprehensive Utilization of Footage
Reframing Sales as Education and Service
The Power of Video in Digital Marketing

About Maxwell Bentley

Maxwell Z. Bentley is the founder of Bentley Media, an award-winning video marketing studio for brands across the globe. At a very young age, he discovered the power of video by editing a trailer for the Roblox app that went viral on social media with over 100M views. Since then, his Perfect Video Strategy℠ has driven millions in sales for brands like Disney, Hyundai, and Xbox. He frequently shares his expertise on media outlets such as NPR, WSB-TV and ASBN, and was recently named to University of North Georgia's Top 20 Under 40 Alumni.

In This Episode

[00:00] Welcome to the show!
[03:39] Meet Maxwell Bentley
[05:40] “Sales” is not a bad word
[08:54] The right sales mindset
[15:21] Positioning yourself
[19:49] Building your confidence
[24:34] Productizing
[36:34] Conversations create clients
[38:42] Making the jump into productizing
[42:34] Connect with Maxwell
[43:52] Outro

Quotes

"Video marketing is the most powerful form of digital marketing out there... It creates emotions, inspires loyalty, saves companies time, and helps communicate better." - Maxwell Bentley

"By productizing our services, we're not just making videos; we're offering a comprehensive solution that addresses our clients' broader marketing needs." - Maxwell Bentley

"We introduced on-camera confidence into our offer... because we found that the word 'interview' tends to stress people out. We're here to have a conversation." - Maxwell Bentley

"The skill set that so many of us have is so incredibly valuable... most people can't do what we do, and that's something to remember in every sales conversation." - Maxwell Bentley

"Sales is education. It's helping somebody make a decision, even if it's not to hire you. It's about coming from a place of service and heart." - Maxwell Bentley