From Motion Design to Business Strategy: Kevin Rapp's Journey

Episode #352

Overview

In this episode of the podcast, Ryan sits down with Kevin Rapp, a seasoned professional with over 15 years in the video production industry. They delve into the intricacies of the video business, from understanding client needs to the strategic role of video in achieving business goals.

Key topics covered include:

The transition from motion design to leading a consulting company.
The growth journey of Root Insurance with Kevin's involvement.
The importance of being a strategic partner rather than just a videographer.
The art of understanding and addressing client pain points.

Key Takeaways

You'll discover the importance of being more than just a videographer — becoming a strategic partner for your clients.
You'll gain insights into the challenges and rewards of transitioning roles within the video industry.
You'll understand the significance of addressing client pain points and delivering tailored video solutions.

About Kevin Rapp

Kevin Rapp has spent over 15 years in the video production industry, starting as a motion designer and now leading his own consulting company as Chief Creative Officer. He's spent time both at studios and in-house, helping Root Insurance grow from a 100 employee startup to an 1,800 person public company in 3 years. He also loves writing bios about himself in the third person.

In This Episode

[00:00] Welcome to the show!
[04:11] Meet Kevin Rapp
[07:34] A new take on video investment
[14:33] The “meal prep” view of video campaigns
[20:36] Direction of content trends
[22:11] System approach to making multiple use asset campaign
[26:53] Guiding your clients
[30:49] Video creators’ intuition
[35:36] Building creative trust
[40:56] Navigating how AI is changing the video landscape
[43:30] Adding actual value to your customers
[46:30] Connect with Kevin
[50:25] Outro

Quotes

"You are the expert. That's what people get wrong. You need to be in control, position yourself as the expert."

"You realize that they don't want to buy video, they want to buy a result."

"You need to flip the script. This is Sales 101, having great rapport, asking good questions, digging deep on what the actual struggles are."

"Clients love taking control. That's where the whole like Studio Sherpas, like this, we want to be able to guide our clients."