Prospecting for Dummies with Mario Martinez Jr.

Episode #323

Overview

Early in my career I was repulsed by the idea of sales. However, over the years, I have learned just how crucial it is to building a sustainable business. Today on the show I dive into this with my guest, Mario Martinez Jr., who is an absolute sales machine.

We focus on leaning into the prospecting side of the sales process to help destroy the feast or famine cycle and set up your business for consistent and reliable revenue! Following Mario’s PVC method will not only make reaching out to new clients so easy, it will make you more effective than ever before at landing these new clients.

Don’t settle for simply hoping that prospective clients find their way into your sales pipeline. Use this method with confidence and understanding to actively bring them in!

Key Takeaways

Focus on actually helping your clients and, in return, your sales will soar.
Reverse engineer your client’s desires to find their true motivation. Then capitalize on helping them with that goal.
Learn how to prospect successfully to avoid the feast or famine cycle.
Master the P.V.C. Method to build connections with potential clients that will eventually lead to sales.

About Mario Martinez Jr.

Mario is the CEO and Founder of Vengreso. He spent 105 consecutive quarters in B2B Sales, Marketing and Executive Leadership. In 2021, he earned the #1 spot in the Top 10 Most Influential Business Leaders by Beyond Magazine. He is one of 20 sales influencers invited to appear in the Salesforce.com documentary film “The Story of Sales”. He was also named among the Top 10 Sales Influencers by The Modern Sales Magazine and Top 25 Most Influential Inside Sales Professionals. Mario is also the host of the popular The Modern Selling Podcast.

In This Episode

[00:00] Welcome to the show!
[03:17] Meet Mario Martinez Jr.
[13:34] How to “Help” clients through corporate video
[17:41] Reverse engineer what clients really want
[21:48] The two sides of sales
[25:01] The PVC method of prospecting
[27:37] Hyper-personalization
[31:40] Adding value
[33:13] Call to action
[35:49] The most effective way to add value
[39:38] Connect with Mario
[42:49] Outro

Quotes

"The greatest salespeople in the world are called business owners, or entrepreneurs. They work off of 100% commission to feed themselves and the company.” [05:18] - Mario Martinez Jr.

“Sales is the art of helping.” [10:50] - Mario Martinez Jr.

“My best advice to a business owner is; this is the life we choose and make the best of it because it's a great life if you can focus in on the most important things that you need to get done, today.” [42:28] - Mario Martinez Jr.

Links

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group

Follow Vengreso on Instagram | Facebook | Twitter

Connect with Mario Martinez Jr. on LinkedIn

Test out FlyMSG Now and use Mario's coupon code: 50PERCENTOFF4LIFE

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

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