How Funny Videos Will Make You More Money with Joseph Wilkins
Episode #284
Overview
Think back to your favorite commercial that you’ve ever seen…there’s a good chance that it was a funny commercial wasn’t it? There’s something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show.
He breaks down his entire process to create his funny videos, how to work with writers, and how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.
Key Takeaways
- Knowing your weaknesses and strengths is necessary to create good content.
- There are different ways of hiring people to help you with your video process.
- Creativity is the most important asset in the comedy business.
- Finding actors that are really willing to work is more important than focusing on popular actors.
About Joseph Wilkins
Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.
As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying.
In This Episode
- Meet Joseph Wilkins [04:38]
- Working with big brands [06:03]
- Is Joseph Wilkins a funny person? [08:01]
- How Joseph built his career [12:18]
- How do they market themselves? [19:39]
- How much will you be spending [21:27]
- How to structure your script writing team? [26:33]
- What’s his process? [35:30]
- How to get in touch with Joseph [45:26]
Quotes
[06:50 - 07:00] "The bigger the client, the more of a nightmare they are to work with because you've got layers and layers and layers of management and approval and, you know, brand guidelines."
[09:01 - 09:07] " The worst thing that you can do is try to be funny when you're not."
[16:08 - 16:19] "The secret is to get really great creative and then put an advertising budget behind it. And that's what the clients that are finding sales videos are doing."
[44:50 - 44:55] "Find humble people who are hungry to work. And hungry to do that very best."
Links
FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
Get the ASCEND Method Cheat Sheet
Join the Grow Your Video Business Facebook Group
Find Joseph online and scroll down to the bottom of the homepage to download the FREE ebook "How to Produce a Funny Sales Video Without Hiring Us - * Simple to Follow Steps"
Listen to the How to Make a Video Go Viral podcast
Follow Joseph on Facebook | Twitter
Connect with Joseph on LinkedIn
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
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