The Value of Having a Clearly Defined Prospect with Josh Usheroff
Episode #278
Overview
This week on the Grow Your Video Business Podcast, Ryan sits down with Josh Usheroff to uncover some of the greatest growth hacks in the industry, how to find your niche, building a team, and much more.
Today, he's going to share with us his lessons from the field after operating a production company for over a dozen years...
Key Takeaways
- It’s important to hyper focus on the things that you’re good at and find away to outsource the things that keep you from doing what your passionate about.
- Finding a niche area of the video world can help you narrow down your target audience.
About Josh Usheroff
Josh Usheroff is a producer and cinematographer based in Montreal, Canada. Since 2008, he has been running Black Box Productions with his business partner Ben Goloff. Josh primarily works with brands and agencies to produce commercials and branded content. Past clients include Air Canada, Samsung, Budweiser, IBM, BMW, Mattel, and many more.
Over the years, he's filmed videos with countless celebrities, 3 prime ministers, and the Dalai Lama. He's directed music videos for Broken Social Scene and Martha Wainwright, as well as DP'd projects with Sam Roberts Band and Azealia Banks. Whether working with brands or musicians, Josh always strives to insert craft and creativity into his work.
He's currently launching a new video agency called The Fun Machine focusing on the toy and gaming industry.
In This Episode
- Meet Josh [5:02]
- How Would You Start A Video Business Today [9:00]
- Finding Business [14:47]
- SEO [20:00]
- Finding Your Niche [26:40]
- Creative Frameworks [34:54]
- Delegating [40:00]
Quotes
Build confidence with each project you do, and build a better reel with each project you do…so that attracts better clients at the same time. [8:41]
My advice to anyone that’s just getting started in the business is to try a bunch of new things until you know what you want to do. 9:38 You have to turn down and push away the things that you’re not interested in doing to make way for the things that you know you can be really good at. [13:28]
Links
Join the Grow Your Video Business Facebook Group
Get the ASCEND Method Cheat Sheet
Find Josh Usheroff online at BlackBox Productions & The Fun Machine
Follow Josh on Instagram | Facebook | Twitter
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
What’s your question for the podcast? Share a video or audio response!
Podcasts & Books Mentioned
2BOBS (Blair Enns & David C. Baker)
Engage Video Marketing (Ben Amos)
The Futur (Chris Do)
Akimbo (Seth Godin)
Traction, by Gino Wickman
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber