The Secret Power of Networking with Jeff Hamm

Episode #276

Overview

What type of return do you think you would get if you spent $12,000 on Facebook ads? This week on the Grow Your Video Business Jeff Hamm of Red Plaid Films joins Ryan to talk about how he spent $12,000 on Facebook ads and had ZERO dollars in return. In this episode we’re talking all about the power of networking and how you can use it to grow your video business without spending a ton of money to do so.

Key Takeaways

Only spend money when you have a good strategy.
Networking comes first before spending.
Really listen to your client before committing yourself.

About Jeff Hamm

Jeff started video production in 2012 by making creative skit videos for his church and the youth department. From there, he directed his first short film in 2016 for the 168 Film Project in LA, CA and was blessed to win.

He found a passion for creating narrative film and, from there, made a goal to work on features. In 2019, he edited his first feature film, Copper Bill. This led to many more opportunities.

Today he's been the editor on 9 features, DP on 2 including Bull Shark, which just passed over 1M views on YouTube within its first 3 weeks. He's also directed 6 award-winning short films, and he's looking to direct his first feature this year,.

In This Episode

Meet Jeff [05:04]
Why he started his business [09:01]
The benefits of owning your own business [13:17]
What has worked and not worked for his business [22:05]
Discussing different business strategies [30:32]
The video marketing strategy sessions [37:33]
One piece of advice from Jeff [49:15]
The number 1 thing to make your business more sustainable [50:36]
How to get in touch with Jeff [55:16]

Quotes

[10:15 - 10:21] "I think if you plan out the risk versus the reward, the reward to me far outweighed."

[43:41 - 43:47] " There's always more opportunities, I think if you allow the client to just talk."

[49:36 - 49:49] "You're going to have your highs. You're going to have your lows. And if you're diligent enough in the highs to prepare for the lows, then everything is going to be a smooth ride all the way to the finish line."

[50:19 - 50:27] "It's a valuable thing to know that you are here to serve the customer. You're here to serve them."