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8 Things Your Website Should Have

Season #1 Episode #265

Episode #265

Overview

This week on the Grow Your Video Business Podcast, Ryan flies solo to break down 8 things you absolutely need to have on your website if you want to have a successful business. We’re talking calls to action, secondary calls to action, lead magnets, social proofs, and so much more. Your website needs to be the hub that your workflow revolves around and this episode is going to show you exactly how to do that. Buckle up, get ready to take some notes, and schedule yourself some time to work on your website. After you listen let us know which of the 8 things resonated with you the most and how they can help improve your process.

Key Takeaways

  • Your website should reflect the kind of clients you want to hire you.
  • Having your own website in addition to social media allows you to control the narrative.
  • Your website should be a representation of your process AND your personality.

In this Episode

  • Why your website is important [5:34] 
  • How your client views your website [13:00] 
  • Create a Call to Action [17:25] 
  • Create a secondary call to action/lead magnet [19:30] 
  • Only show work you want to be hired for [21:00] 
  • Social Proof [27:00] 
  • Talk about your process [29:00] 
  • Contact Information [34:16] 
  • Brand Authenticity [35:20] 
  • Go Ugly Early [41:00]

Quotes

[07:05] "If you don’t have your own website, then you don’t get to control the narrative."

[09:19] "The improper set up of a website, will be attracting the wrong kinds of clients."

[11:44] "Your website should position your ideal client as the hero."

[21:20] "Only show the kind of work that you want to hired for on your website."

[34:45] "Making it quick and easy to contact you, the easier you can make it…you’ll be doing yourself a favor."

[35:44] "You need a photo of you, and or your team, you need to show up on your website, you need to humanize your brand."

[36:55] "Showing up, being personal, is one of the most valuable things you can do."

Links

Building StoryBrand, by Don Miller

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Follow Grow Your Video Business on Instagram

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