Building Processes To Scale Your Business with Ken Okazaki
Episode #272
Overview
Have you ever heard the expression…’ Trust the Process’? It turns out it’s really hard to trust the process if you don’t have a process. This week we’re joined by Ken Okazaki, Video Marketing Strategist of Oz Media Global and he shares how he helps businesses plan, optimize, and launch their video campaigns. Today he shares all his wisdom about his business and how you should build processes for your business. He shares his experience in the field, how he built his brand, how to be consistent, how to market yourself and your brand, and much more.
Remember we are here to work smarter not harder, and that's exactly what Ken brings to the show today. Enjoy!
Key Takeaways
- Learning how to build a process for your business is necessary to get to the next level.
- Creating a process for your brand demands strategy.
About Ken Okazaki
Ken Okazaki heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns.
He offers both done-for-you video agency services and specializes in helping promote and market personal brands.
Through working with him, his clients have generated millions of dollars in extra profit from video marketing.
As a side benefit of having worked with world-class clients who are household names, he’s been able to take what’s working for them, systematize the process to help businesses of all sizes.
Ken enjoys working from home and traveling the world to meet face-to-face with business leaders – from first-time entrepreneurs to the biggest speakers globally – to guide them towards growth.
In this Episode
- Intro [ 03:38]
- Meet Ken Okazaki [03:55]
- How he got introduced to the world of Studio Sherpas [05:32]
- How’s his team [10:25]
- Where he spends his time in his business [11:16]
- Who is running the show for his business? [12:17]
- One of the biggest mistakes he regrets [15:13]
- Where he wants to take his business [19:28]
- The second and third most important position in his company [21:08]
- How to have consistent income [22:40]
- How is he marketing his business [27:57]
- If video isn’t a thing what would he be doing? [30:03]
- What gives him more fulfillment in his job [32:33]
- Who’s his favorite presenter that he has worked with [33:19]
- A book that impacted his journey [35:51]
- Another game-changing tip [45:04]
- How to get in touch with Ken Okazaki [49:14]
Quotes
[29:46] "If you don't build processes, you are the process. And if you are in the process and you get hit by a bus or an ant rolls over your toe, big or small, you will shut down your business."
[44:07] "If you constantly look for people who have more money than time, then you're going to find customers. If you find people who have more time than money, which is how most videographers starting out. Those are the people who are going to do tons of research and learn a skill and buy the tools and do it themselves. So you gotta be able to very quickly discern who's got more money than time. And then sell your time or your services to make up for that gap."
[48:13] "When you present your program as a really well-defined thing and are willing to say no to anybody who doesn't like the program, that's when your business will take off."
Links
Join the Grow Your Video Business Facebook Group
Get the ASCEND Method Cheat Sheet
Built to Sell: Creating a Business That Can Thrive Without You, by John Warrillow
Join Ken’s Video Marketing Community on Facebook
Get your free gift: The 7 Figure Video Funnel
Follow Ken on Instagram | Facebook
Follow Ryan Koral on Instagram
Follow Grow Your Video Business on Instagram
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