What Video Clients are ACTUALLY Looking For with Graham Cochrane

Episode #273

Overview

Today's guest on the Grow Your Video Business Podcast is no stranger to the show. Graham Cochrane is one of the most talented and successful business owners that I know. He’s a business coach, a musician, and the founder of the Recording Revolution, one of the world’s largest and most loved online resources for audio recording and music production. Graham’s journey as an online entrepreneur began about ten years ago at the height of the recession. Thanks to his determination and resourcefulness, Graham was able to beat the odds and has become well-respected in the audio world.

Graham gets real in explaining how he built his business from scratch while trying to make ends meet during the financial crisis. He talks about the importance of not waiting for everything to be perfect and just launching and getting started. Graham shares his wisdom on what to do if you’re feeling insecure about launching your business or a new service. Sure, there are going to be haters out there, but Graham tells us how to easily move past them.

Key Takeaways

Accepting the right guidance can lead you to create passive income stream.
You are more likely to take actions when you pay for a course.
You should focus on guidance not an expert.

In This Episode

Meet Graham Cochrane [03:46]
Let’s talk about his book [07:29]
Some actual steps to create a passive income stream [17:02]
Why pay for a course? [20:33]
Are you looking for an expert? [37:27]
Graham’s best sales pitch [51:35]
How to get his book [54:01]

Quotes

[14:11 - 14:25] "So I think this book is going to give people a way to make a living, not the only way, but a way. And I've done this in two different niches over the last 12 years: to hobbyists, musicians who are all broke, to business owners."

[18:53 - 19:01] "You only can teach what you know, and that makes it really, really manageable. You're just sharing. What's worked for you and what's worked for your friends that you've helped in the past."

[23:01 - 23:25] "People value what they pay for and they don't really value what they don't pay for, so we know from studies that people could watch a YouTube video and maybe a super fan will apply it and get results. And some of mine do most don't they watch it and go, yeah, that's cool. And then they don't, they don't change their life. If you buy a course for a few hundred. You're going to watch the thing. You're more likely to at least watch the thing and more likely to take some action than if you just watched a YouTube video, which means that's going to lead to results in life change."

Links

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Onward Summit 2022

Episode #131 with Graham Cochrane: How Being Your True & Authentic Self Will Set You Apart