Creating a Strong Online Presence for Video Production (Without Being Everywhere at Once)

Let's cut to the chase - you're great at making videos, but getting found online feels like a whole different mountain to climb. The truth is, having a strong online presence isn't optional anymore for video production companies - it's essential.

But here's the good news: you don't need to be on every platform or spend hours each day on social media to build an effective online presence. Let's break down how to do this strategically, so you can focus on what you do best - creating amazing videos.

Your Website: Home Base for Your Brand

Think of your website as your digital headquarters. It's where potential clients go to decide if you're the right fit for their project. Here's what yours needs to include:

• A clean, professional design that loads quickly (clients will bounce if it takes more than 3 seconds)
• A portfolio section featuring your absolute best work (quality over quantity)
• Clear information about what makes your video production company different
• Genuine testimonials from happy clients (with their permission, of course)
• An easy way to contact you

Remember - your website should work perfectly on mobile devices. More than half of your visitors will probably be viewing it on their phones, so make sure it looks great and functions well on smaller screens.

Social Media: Be Strategic, Not Scattered

The biggest mistake I see video production companies make is trying to be active on every social platform. This approach leads to burnout and mediocre content.

Instead, pick 1-2 platforms where your ideal clients actually hang out:

• YouTube: Perfect for showcasing your portfolio and establishing expertise
• Instagram: Great for visual snippets and behind-the-scenes content
• LinkedIn: Ideal if you work with corporate clients
• TikTok: Worth considering if you target younger audiences or want to show your creative side

Post consistently on your chosen platforms rather than sporadically across all of them. Quality and consistency trump quantity every time.

SEO: Getting Found When It Matters

SEO doesn't have to be complicated. At its core, it's about making it easy for potential clients to find you when they're searching for video production services.

Start with these basics:

• Use relevant keywords naturally throughout your website (think "corporate video production in [your city]" or "wedding videographer [your region]")
• Create page titles and descriptions that clearly explain what you offer
• Make sure your portfolio videos have descriptive titles and tags
• Get listed in local business directories if you serve local clients

Remember that SEO is a marathon, not a sprint. Focus on creating valuable content that answers your ideal clients' questions, and the rankings will follow.

Content: Share What You Know

One of the most effective ways to build your online presence is by sharing your expertise. This positions you as an authority and builds trust with potential clients.

Consider creating content like:

• Behind-the-scenes looks at your production process
• Breakdowns of interesting shots or techniques you've used
• Tips for clients on how to prepare for a video shoot
• Case studies showing how your videos helped clients achieve results

This kind of content doesn't just attract attention - it demonstrates your knowledge and approach, helping clients envision what it would be like to work with you.

Start Small, Stay Consistent

Building a strong online presence doesn't happen overnight. Start with getting your website in great shape, then focus on being consistently present on one social platform. As you build momentum, you can expand to other channels.

The key is consistency. It's better to post quality content once a week than to post daily for a month and then disappear.

Your Next Steps

Look at your current online presence and identify one area that needs immediate improvement. Maybe it's updating your portfolio, creating a more compelling about page, or committing to a regular posting schedule on your primary social platform.

Want to dive deeper? Join my free 10xFILMMAKER workshop where I share three game-changing strategies to help you grow your video business in 2025. These are the exact strategies I've used to build my own 7-figure video business and have helped hundreds of other filmmakers scale their companies too.

Sign up at studiosherpas.com/10xfilmmaker

Keep climbing! 🏔️

-Ryan