Crafting the Perfect Pitch for Video Deals

Marketing your video business makes a lot of us squirm. But you know what's even harder? Pitching your services to potential clients. If you're like most video pros I know, you'd rather be behind the camera than trying to "sell" yourself in a meeting.

But here's the truth - landing great video production deals isn't about being salesy. It's about truly understanding what your clients need and showing them how you can help. Let's break down how to craft pitches that actually work (without feeling like you need a shower afterward).

Start By Actually Getting to Know Your Client

Before you even think about pitching, do your homework. I'm not talking about a quick glance at their website (though that's a good start). I'm talking about really understanding:

• What keeps them up at night
• Their biggest business challenges
• What success looks like for them
• Where they want to be in 1-2 years

This isn't just research - it's showing that you care enough to understand their world before asking them to trust you with their story.

Structure Your Pitch Like a Story

Nobody wants to sit through a boring presentation about your gear list or technical capabilities. Instead, structure your pitch like this:

• Open with their challenge (show you understand their pain)
• Share a relevant story about how you've solved similar problems
• Present your solution (focused on their goals, not your process)
• Back it up with results from similar projects
• Close with clear next steps

Show Your Unique Value (Without Bragging)

What makes you different from every other video company out there? Maybe it's:

• Your unique approach to storytelling
• A specific style or technique you've mastered
• Your process for ensuring projects stay on track
• The way you make clients feel comfortable on camera

Don't be afraid to own what makes you special. Just frame it in terms of how it benefits your clients.

Deliver with Confidence (Even If You're Nervous)

Look, everyone gets nervous before pitches. Even after years of doing this, I still get butterflies. But here's what helps:

• Practice your pitch out loud beforehand
• Focus on having a conversation, not delivering a monologue
• Listen more than you talk
• Be ready for common questions or objections
• Stay genuine - people can smell fake confidence a mile away

Follow Up Like a Pro

The pitch isn't over when the meeting ends. In fact, how you follow up can be just as important as the pitch itself:

• Send a thank you note within 24 hours
• Include any additional info you promised
• Keep it brief but personal
• Make the next steps crystal clear

Your Next Move

Take one thing from this post and implement it in your next pitch. Maybe it's doing deeper research on your client, or restructuring your presentation to focus more on their needs than your capabilities.

Want to dive deeper? Join my free 10xFILMMAKER workshop where I share three game-changing strategies to help you grow your video business in 2025. These are the exact strategies I've used to build my own 7-figure video business and have helped hundreds of other filmmakers scale their companies too.

Get free access here: studiosherpas.com/10xfilmmaker

Keep climbing! 🏔️

-Ryan