Boost Your Video Business with Social Media (Without Losing Your Soul)

Let's face it - social media can feel like a necessary evil for video production businesses. You know you need to be "out there," but the thought of dancing on TikTok or posting daily Instagram stories makes you want to hide behind your camera.

Good news: you don't have to do any of that to use social media effectively for your video business. Let's talk about a more strategic (and less soul-crushing) approach to social media that actually drives results.

Pick Your Platforms Wisely (Less is More)

The biggest mistake I see video businesses make is trying to be on every platform. They create accounts everywhere, post sporadically for a few weeks, then get overwhelmed and ghost their followers.

Instead, ask yourself two questions:

1. Where do my ideal clients hang out online?
2. Which platform suits my content style and personality?

If you create corporate videos, LinkedIn might be your sweet spot. If you love sharing visual stories, Instagram could be your home base. Making educational content? YouTube might be perfect.

Start with just ONE platform and master it before adding others. I promise you'll see better results with this focused approach.

Create Content That Actually Helps People

Nobody cares about your new camera (sorry, not sorry). What they do care about is how you can help them solve their problems or achieve their goals.

Some content ideas that actually work:

• Behind-the-scenes looks that show your process
• Quick tips that help clients get better results on camera
• Case studies showing how your videos helped clients achieve business goals
• Common video production mistakes and how to avoid them

The key is creating content that serves your audience first, not content that just shows off your gear or technical skills.

Have a Plan (But Keep It Simple)

Random posting when inspiration strikes isn't a strategy. But you also don't need some complex 30-page social media plan.

Start with these basics:

• Decide how often you'll post (be realistic - once a week consistently is better than daily for two weeks then nothing)
• Create a simple content calendar with themes or categories
• Block time in your schedule for content creation and engagement
• Set reminders to check in and respond to comments

Even a basic plan keeps you consistent, which is crucial for building an audience.

Pay Attention to What's Working

Social media platforms give you free analytics - use them! After a month or two, look at which posts got the most engagement and reach. Do more of what works, less of what doesn't.

You might discover your audience loves your educational content but doesn't care about your company updates. Or maybe they engage most with your personality-driven content rather than your technical breakdowns.

Let the data guide you, but don't become obsessed with the numbers. Remember, meaningful engagement from potential clients is worth more than tons of likes from the wrong audience.

Social Media Is a Tool, Not Your Entire Marketing Strategy

Here's something refreshing: social media shouldn't be your only marketing channel. It works best as part of a broader strategy that includes your website, email marketing, networking, and referrals.

Use social media to amplify your message and connect with your audience, but don't put all your marketing eggs in the social media basket.

Your Next Steps

Pick ONE platform where your ideal clients hang out. Commit to posting consistently (even if it's just once a week) for the next 90 days. Focus on providing value and building relationships rather than going viral or gaining thousands of followers.

Want to dive deeper? Join my free 10xFILMMAKER workshop where I share three game-changing strategies to help you grow your video business in 2025. These are the exact strategies I've used to build my own 7-figure video business and have helped hundreds of other filmmakers scale their companies too.

Sign up at studiosherpas.com/10xfilmmaker

Keep climbing! 🏔️