How Important Is Being An Effective Communicator To Your Business? w/ Jason McCullough

September 10, 2018

Or, listen on your favorite app: iTunes (Apple Podcasts) | Spotify | Stitcher | Google Play

If you’re anything like me you probably started your business because you love making videos. Being creative might come naturally to you, but authentically selling your value to clients may not be your biggest strength. Sometimes we might put on a persona that isn’t true to ourselves, or we show up unprepared. It’s often a deal breaker, but all too common.

My longtime friend, Jason McCullough is an expert communicator. He started +1 because he wants people to find clarity in what they do. Through his articles, courses, and coaching he helps people communicate better so that they can maintain the best client relationships that they can.

He joins me in the studio today so we can discuss how creative entrepreneurs can communicate more effectively. We share some stories of when we’ve struggled to communicate well with our customers. If you are a person that needs to be able to sell better and more authentically, if you ever have a problem critiquing something or receiving criticism, or have ever been in an argument, you’re going to love this conversation.

Did you do your “homework” and identify the problem that you are trying to solve that is central to your goals? Let me know in the comments!

In this episode:

  • How to respond to customers when they are unhappy with your work
  • What can go wrong as a result of miscommunication and the best form of damage control
  • Why being your authentic self is perhaps the most important thing to do in order to communicate effectively
  • Why preparedness is the best way to avoid verbal diarrhea
  • The importance of having a structure to the way you communicate with your clients so that they will buy your product over and over again
  • The benefits of picking only the problems that you want to solve


“There’s an art and a skill to communicating. A time and a place; the method by which you communicate to somebody or you respond to somebody. There’s no hard and fast rule. And I think that skill in today’s day and age is lost.”[14:32]

“When you’re not yourself, people can sense that. When you’re trying to communicate something that isn’t authentic, it just doesn’t work, I don’t care who you are.” [18:13]

“Focus on the things that you really really care about, and figure out all the rest of the stuff some other way. Somebody else can do it, or don’t do it at all.”  [34:17]


Build A Better Video Business With Our Exclusive Studio Sherpa Community

Become +1

Follow Jason on Twitter

Ascend Method

The Subtle Art of Not Giving a F*ck

Pictured Rocks National Lakeshore